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    Jollibee eyes 3 more brands in China
    By Honey Madrilejos-Reyes
    Reporter
     

    PHILIPPINES’ biggest food service company Jollibee Foods Corp. (JFC) plans to acquire three more brands in China over the next two to three years, chairman and president Tony Tan Caktiong told reporters Thursday.

    “The market is so huge in China and we want to capitalize on that opportunity,” he said at the sidelines of the company’s annual stockholders meeting.

    Most likely, he said JFC will be looking at fastfood-type of acquisition. He declined to say the amount of investments the company is planning to set aside for the acquisition.

    At present, Jollibee Foods operates two brands in China, namely Yonghe King and Chun Shui Tang.

    “We always consider two major factors every time we acquire something. Number one is does it fit with our concept and the other one is how competitive is the price,” Tan Caktiong said.

    Apart from acquisition, Jollibee Foods continues to expand organically both here and abroad.

    This year, the company will open 100 stores in the country led by its flagship brand Jollibee, Chowking, Red Ribbon, Greenwich and Delifrance. Abroad, JFC will open 30 new branches mostly of Jollibee, Chowking and Red Ribbon.

    Money for more stores will come from the P2.1-billion capital expenditure set aside by the company this year.

    As of end May, Jollibee has under its wing 1,383 stores in the country, including 579 Jollibee outlets; 366 Chowking restaurants; 237 Greenwich outlets; 165 Red Ribbon restaurants; and 36 Delifrance outlets.

    Overseas, the company has 171 stores including 102 Yonghe Kings; 12 Jollibees in the US; 19 Red Ribbons in the US; 12 Chowkings in the US; six Chowkings in Dubai; four Chowkings in Indonesia; and 15 Jollibees in other countries.

    For his part, chief finance officer Ysmael V. Baysa of Jollibee Foods said they expect the second-quarter financial results of the company to outdo its first quarter performance.

    “This is because of continued sales increase especially because of the election spending and the improving economy,” he said.

    In the first quarter, Jollibee Food’s net profit grew 18.3 percent to P531 million from a year earlier while revenues jumped 14.8 percent to P8.7 billion.

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