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MYTH or
not, lipsticks and steering wheels are a bad
combination. A lot of women take forever to park and
most of them are slow drivers. Yet, car insurance
premiums for women are lower because they are more
careful drivers on the road.
Carnegie
Mellon University researchers found that, after
analyzing traffic data in 2007 and keeping the miles
driven constant, men are 77 percent more likely to die
in a car accident than women.
Of
course, there are other studies that indicate men are
better than women in various skills. The point is that
women are not necessarily better than men in everything,
but that people should stop underestimating women behind
the wheel.
Pretty speedster, pretty
speaker.
Race driver Pia Boren shares tips and her experiences
behind the wheel.
Despite
the growing number of female drivers, women have long
battled the stereotype of being sloppy drivers. When
someone makes a bad U-turn or parks a little close to
another car, someone’s bound to point out that the
driver must be female.
In an
effort to correct this prevailing speculation, Goodyear
Philippines Inc. launched the 2008 Women with Drive, a
series of free motoring workshops aimed at empowering
Filipino women to be better drivers on the road.
The
workshop started last year and is a free community
service designed to provide women with the knowledge and
confidence to keep their cars in safe and running order.
The
first Women with Drive session this year was held at the
SM Mall of Asia conducted by pretty speedster and
Goodyear endorser Pia Boren, who acquainted women with
the basics of automotive performance and maintenance.
Boren’s talk was followed by interactive workshops that
allowed participants to learn how vehicles operate, how
they can ensure the cars they drive are safe and
dependable and how to deal with emergency situations
such as changing flat tires, windshield wipers,
replacing oil and water, etc.
Hands-on
A participant takes
wrench to nut during a tirechanging demonstration.
Boren
said the fun-filled event was designed to make women
feel more comfortable, more capable and more confident
on the road. “Through the workshop, we provided female
drivers with straightforward and hands-on education
about cars without feeling intimidated or patronized.
This was a perfect opportunity for girlfriends, work
colleagues and mothers and daughters to get together
while learning potentially life-saving information about
car safety,” added Boren.
“Goodyear is a brand that is highly conscious of safety
and committed to ensuring a smooth journey for Filipino
motorists,” Goodyear president and managing director
Dave Morin said. “With Women with Drive, what we at
Goodyear would like to promote is the value of safety.
Whether road and driver safety, environmental safety or
workplace safety, Goodyear has continually communicated
this message to everyone.”
In
addition, Women with Drive forms part of Goodyear’s
campaign to be a socially responsible company. Consumers
across Asia recognized these efforts and cited the
company as the Most Trusted Tire Company in the
Asia-Pacific region. This was according to a Corporate
Social Responsibility Study carried out by TNS in
2006.
Following the launch of Women with Drive motoring
workshops, more sessions will take place at various
Goodyear Servitek outlets in the coming months. Call
Goodyear Philippines at 876-4777 for more information. |
