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Q: We’re
constantly being told that hierarchies are bad and we
must flatten companies to make them more effective. But
don’t companies need some layers in order to organize
for success? David Gionet, Toronto
A: Don’t
take another step—you’re right at the edge of the old
“Come on, one more layer won’t hurt us!” slippery slope
that has tripped up more managers, and companies, than
perhaps any other natural disaster.
OK,
maybe “natural disaster” is an awfully strong term to
use here, but the organizational compulsion to insert
layers is just about as inexorable as, say, hurricane
season every year, and can be just as damaging, too. The
only difference is that layers can be prevented. And
they must be.
The
reasons, as you suggest, should not be new to anyone.
First of
all, in a world where faster is not just better, it’s
necessary, layers slow down everything. Take
decision-making. The more layers, the more people who
have to thump their rubber stamp. The more PowerPoint
presentations to be made to bosses and bosses’ bosses
before the rubber stamp.
Or take
communicating change. Layers make that process—hard
enough as it already is—like that children’s whispering
game, Telephone. Every time a piece of information
passes through a person, it morphs a little. Layers do
that, too, adding spin, interpretation and buzz with
every telling.
Or take
getting a business going. Layers bury start-ups,
particularly within large companies, under piles of
bureaucrats and their processes, depriving any
entrepreneurial venture of the oxygen and sunlight it
needs to thrive.
But
perhaps the worst outcome of layers is meddling. When
there are a lot of layers, it usually means managers
have too few people reporting to them. Tom in Kansas
City can have, basically, three sales reps he’s
responsible for, or Maria in Toronto can be boss to two
financial analysts and an administrative assistant.
So what
do Tom and Mary do with their massive underutilization?
They end
up baby-sitting their direct reports or, worse, doing
their jobs for them. Talk about killing morale and
initiative!
But
let’s not harp on the all-too-familiar consequences of
layers. Your job is to fight them, even if it is against
your organization’s gravitational pull. After all,
layers pop up because they seem necessary, especially
with growth.
“Uh-oh,
we’ve got more sales,” people say, “We better add more
district managers in the field,” or, “More employees?
Better add a few positions at headquarters.”
Ironically, even when there isn’t growth, companies feel
compelled to add layers. Often this form of layering
masquerades as promotions, as in “Look, people are still
moving up around here!” To be sure, such promotions
don’t have raises attached—but they’re better than
nothing. Right?
Wrong.
So what
is right when it comes to layers? You’ll know you’re
there if you’re, well, uncomfortable. That is, you’ve
probably gotten to the right level of layers if your
company is 50 percent flatter than you’d like.
Managers
should have eight direct reports at the minimum and up
to a dozen if they’re experienced. CEOs should have
more. Indeed, the higher you are in an organization, the
more direct reports you should have. After all, senior
people should be good enough to operate without their
boss’s constant glare. That’s why they’re senior.
Look,
we’re not saying this is the end of the world. We’re
just saying you should think of every layer as a bad
layer. And like a hurricane, if you see one coming your
way, batten down your hatches. Better yet, escape to
higher ground and let the danger pass you by.
Q: More
and more, I see people hiding behind e-mail. If you
don’t have the guts to say it in person, don’t send it
in an e-mail. What do you think? John Martin,
Overland Park,
Kansas
A: In
general, we’d rank e-mail right up there with one of the
great, transformative innovations of all time. It’s one
of those things about which you can say, “It changed
everything.”
E-mail
has made business faster, more competitive and more
global. It has opened up whole new ways of working and
conducting commerce.
Indeed,
just recall that day recently when Blackberry devices
went offline due to a technological snafu. For 24 hours,
the business world was forced to remember life before
instant information and communication. No one felt
nostalgic; they felt helpless.
That
said, you’re definitely right that e-mail allows people
to deliver hard messages from a distance, like throwing
a punch from another room.
We don’t
know the antidote for that dynamic, except for each
person to fight it personally by asking, “Should I say
this face-to-face?” before pushing the send button. If
you feel squeamish, the answer is “Yes.” Hard as it is,
stop typing—and start talking instead. |