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    RFM to list Philtown in Q1 of ’08
    30% OF COMPANY SHARES TO BE FLOATED IN THE MARKET
    By VG Cabuag
    Reporter
     

    RFM Corp. will list its property arm Philippine Townships Inc. (Philtown) at the Philippine Stock Exchange by the first quarter next year in order to focus on its food and beverage business.

    Jose A. Concepcion III, the company’s president and chief executive officer, said RFM wanted Philtown, a P2-billion firm, to “pursue its own destiny” alongside   other top property developers of the country and raise money for itself.

    According to the plan, 30 percent of Philtown will be initially floated to the market for the public. During the next few months, the remaining 70 percent of the company will be opened to the RFM shareholders.

    When the phases of going public are complete, Philtown will have to raise money for its property development projects, just like most listed real-estate firms are doing, Concepcion said.

    “We want RFM to focus on food and beverage business. We have to list it first [at the PSE] and eventually the shareholders of RFM today can expect eventually to own the shares of Philtown directly,” Concepcion said at the sidelines of the company’s stockholders’ meeting Thursday.

    The same strategy was used when RFM also listed Swift Foods Inc. at the PSE in 1994, wherein it was to be a separate company but majority-owned by the Concepcions, among others.

    Swift assumed RFM’s business of manufacturing, marketing and distributing processed and canned meat products, poultry products and commercial feeds.

    According to Felicisimo M. Nacino Jr., the company’s chief operating officer, there are three to four projects in various stages of negotiations that Philtown is working on at the moment.

    “We did not expect Philtown to be this big. The idea really is for RFM to exit out of property development or have a very minority position,” Nacino told reporters. 

    Philtown started as an in-house property holder and developer of RFM’s various land ownerships in the country. As years went by, the company had developed big-ticket projects such as the One McKinley Place at The Fort in Taguig, and the Metropolitan Tower in Rockwell in Makati.

    Philtown is also developing a property on Taft Avenue in Manila right in front of De la Salle University, and Nacino said RFM is eyeing such kinds of projects in the future, possibly near Katipunan Avenue in Quezon City.

    The said strategy was part of RFM’s plan to reorganize the company, which started in 2000, to focus on its food and beverage business, which were hit by a downturn two to three years ago.

    It was only recently that RFM was able to swing to profitability from a net loss of P421.75 million in 2004 to P213 million net income in 2005 and P202.55 million last year.

    “From the investors’ viewpoint they were confused that we are a food and beverage [firm] but there is significant property development embedded in the company. So they cannot value the company,” Nacino said.  

    RFM, which still has to face a labor dispute, was incorporated in August 1957 under the name Republic Flour Mills Inc. and was originally into the flour milling business.

    It gradually entered into agribusiness, grocery, and other areas of food manufacturing. In 1963, plant facilities were commissioned to produce cooking oil and margarine.

    In 2000, however, the company decided to divest its noncore business and sold interest in Consumer Savings Bank and Psi Technology. In 2001, it sold all assets in tuna processing and later that year its entire interest in Cosmos Bottling Corp.

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