IN a bid to expand its market, Gurango Software Corp. will embark on an aggressive marketing campaign for its human capital management (HCM) portfolio.

Gurango Software chief operating officer Fermin Taruc said emerging markets in Southeast Asia and the Middle East will be the prime targets for its HCM software solutions, and it intends to service these markets from Singapore and a Dubai office that will be opened soon.

“Global perception of HCM is shifting across industries as enterprises begin to see people more as a value driver than as a component of overhead cost,” Taruc said in a statement. In a 2007 survey conducted by Deloitte Development Llc. and the Economist Intelligence Unit, 85 percent of respondent executives said they consider “people” as “vital” to every aspect of the company’s performance.

Taruc considers this trend a positive development for Gurango Software. “It puts us in the best position to market our HCM portfolio globally, especially in Southeast Asia and the Middle East, where we see a growing interest in HCM solutions among both large multinational corporations and SMEs.”

Gurango Software’s HCM portfolio is composed of two solutions of SmartHR and DynamicPay. SmartHR, using a Microsoft-based platform, is a best-of-breed HCM system designed to transform the process of HCM into a more relevant, integrated component of high-value business processes, and automate functions to reduce administration work by as much as 80 percent.

Besides streamlining administrative work, the company said SmartHR provides high-value functionalities such as support for global recruitment initiatives, organization and documentation of knowledge within the enterprise, and tools for address strategic HCM issues like attraction, talent development and staff retention. DynamicPay is a multinational payroll platform that automates and integrates payroll-processing requirements across countries.        

Ralph Keene, product manager of the HCM portfolio of Gurango Software, said they are bullish enterprises will invest on HCM because it provides automation and integration of business processes as well generate analytics that will help executives decide on complex issues.

“This growing emphasis on people is reshaping human resources departments, their functions and requirements, and the way they think HCM solutions should perform,” said Keene.

“The bottom line is companies want HR to focus on strategic and complex people issues like retention and talent management, and are counting on tools and solutions to do the rest.” Keene explained.

For the first quarter of 2008, Gurango Software closed significant accounts for its HCM portfolio. Clients include Armstrong World Industries and Probuild in Australia, Jetstar Asia Pacific and Stamford Hotel Group in Singapore, Mimosa Mining in Zimbabwe, Rand Merchant Bank in South Africa and National Breweries in Zambia.

“As long as organizations continue to pursue globalization and regionalization, Keene said the company sees an upward trend in favor of premiere HCM systems because it can support rapid organizational and support best practices like telecommuting, virtual teams and distributed workforces.

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IN a bid to expand its market, Gurango Software Corp. will embark on an aggressive marketing campaign for its human capital management (HCM) portfolio.

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