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THE
government is now seeking to multiply Hong Kong tourists
who are visiting the country by offering to them several
tourism sites in the Philippines as rebranded “adventure
and ecotourism havens.”
Representatives of local travel agents, government units
and other stakeholders in the Philippine tourism
industry, headed by Tourism Secretary Ace Durano, have
just conducted a promotional tour in Hong Kong with the
focus of selling Davao, Bicol, Bohol and Puerto Princesa
as the country’s adventure and ecotourism centers.
“Hong
Kong has been one of the strongest outbound tourist
sectors for the Philippines over the recent months. The
challenge lies on creating newer ways of featuring the
islands. Our nature adventures help this particular
market experience the country quite differently from
what they have in mind,” Durano said.
Hong Kong is currently the seventh leading source of tourists for the
Philippines.
Arrivals
of visitors from Hong Kong reached 40,064 from January
to April 2008, 7 percent more than the same period last
year.
Rica
Bueno, head of the DOT marketing team for Asia-Pacific,
said the Philippines found a unique way of enhancing the
Hong Kong travelers’ concept of a vacation.
The road
show conducted in Hong Kong, she said, allowed the
participants to focus on “strengthening our selling
proposition as Hong Kong’s nearest playground.”
The Hong
Kong promotional tour was attended by more than 40
Chinese travel wholesalers, with 20 Philippine tourism
enterprises discussing opportunities with them.
Among
those who attended are representatives from El Nido
Resorts, Eskaya Beach Resort and Spa Vice, Alegre Beach
Resort, Dos Palmas Island Resort and Spa, Flushing
Meadows Resort and Playground, Le Soleil de Boracay,
Marco Polo, Maribago Bluewater Beach Resort, Tambuli
Beach Resort and Waterfront Hotels & Casino, Dive Link
Resort and Bohol Divers Resort, Happy Sun Travel and
Tours, Philippine Airlines, Asian Spirit and Cebu
Pacific.
The
participants were also informed of the investment
opportunities at the Zamboanga City Special Economic
Zone and the Subic Bay Metropolitan Authority for
adventure travel, medical tourism and retirement.
Davao
was represented by Mt. Apo Travel, Global Wings Travel,
Surelite Travel, Psalms Haven, Reiner Travel, New World
Travel, 101 Travel and Allied Travel—all of which
specialize in adventure and nature tours in the
province. |