In one of Bubuwit’s strategic meetings at one of the country’s largest companies, a young lady presented what Bubuwit considers one of the most important pieces of advice Bubuwit has ever received about positioning.

At the end of a presentation, she came over and offered congratulations on what she thought was an excellent piece of thinking.

But then she startled Bubuwit by saying, “You would never sell any of your positioning ideas.” When Bubuwit asked why, she replied with a simple but brilliant observation: “You’ll never have the right people in the room.”

She went on to explain that the top people don’t go to meetings like this. And powerful ideas always clash with someone’s personal agenda. This ensures an early demise for any concept that has to work up the organization for final approval.

Boy, was she right. Over the years, Bubuwit has learned that brilliant thinking never wins the day on its own merits. If you don’t have the right people in the room, effective positioning becomes a long shot.

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Bubuwit Squeaks: The right people in the room

In one of Bubuwit’s strategic meetings at one of the country’s largest companies, a young lady presented what Bubuwit considers one of the most important pieces of advice Bubuwit has ever received about positioning.

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