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Yahoo!
Inc., the Internet company fighting a proxy battle with
billionaire investor Carl Icahn, yesterday signed
agreements with Smart Communications Inc. and Digital
Mobile Philippines Inc. to provide its mobile-phone
search software.
The two
Filipino companies are among the five providers in Asia
that inked similar agreements. The other three mobile
carriers are India’s Mahanagar Telephone Nigam Ltd.,
Hong Kong CSL Ltd. and Vibo Telecom Inc. in Taiwan.
The
operators will make Yahoo! the “preferred” search
service on their web sites designed for subscribers to
visit using their handsets, the Sunnyvale,
California-based Internet company said in a statement.
Mobile-phone subscriptions in
India
and other Asian economies have surged as rising wages
make handsets and wireless services affordable to more
of the region’s consumers. Yahoo!’s larger rival, Google
Inc., has said that by 2011 it expects to process more
web queries from handsets than computers in China, which
is the world’s biggest mobile and Internet market by
users.
Yahoo!’s
partnerships with wireless carriers “should benefit all
parties, producing a higher level of profitability and
deeper consumer engagement,’’ David Ko, managing
director for Yahoo! Connect Life in Asia, said in the
statement. The Internet company also said it agreed to
sell advertising on web sites designed by Malaysia’s
Maxis Communications Berhad and India’s Idea Cellular
Ltd. for their handset users.
Yahoo!
had previously already reached mobile-search agreements
with India’s Reliance Communications Ltd. and Bharat
Sanchar Nigam Ltd. India added 8.21 million mobile-phone
users in April for a total of 269.3 million subscribers,
according to government data. (Bloomberg) |