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    Book Review
    Help wanted
    HK banker soaks Indian call centers in black humor
     

    Shyam Mehra, 26, is a self-professed loser in New Delhi. When he dons a telephone headset each night, though, he becomes Sam Marcy, a polite troubleshooter for Americans angered by their home appliances.

    Shyam, his ex-girlfriend and other customer-service agents are all stuck in dead-end jobs at the Connexions call center, where their incompetent, jargon-spouting boss may soon get everyone fired.

    So goes the plot in One Night @ the Call Center, the partly funny, partly preachy second novel of Chetan Bhagat, who spends his days at Deutsche Bank AG in Hong Kong investing in distressed Asian companies.

    Business has fallen off at Connexions, jobs are getting axed and the workers are all struggling with personal setbacks. Shyam has been denied a promotion. His old flame has agreed to an arranged marriage. Coworker Vroom detests the work, while Esha yearns to be a model.

    Their troubles come to a head on Thanksgiving Day, when customers across the US are calling to complain about ovens that are too small for extra-large turkeys. In an over-the-top climax, a call from God Himself saves the day. Like everyone else in the book, the Almighty is rabidly anti-American.

    “Americans may have many things, but they are not the happiest people on earth by any stretch,” is the divine verdict. “Many of them have serious issues in the head. Issues only call center agents know about.”

     

    Misspent youth

    An instant bestseller in India, where it has sold 500,000 copies since it was published in October 2005, the book is now available in the US and UK. (In the US edition, God refrains from voicing unkind opinions about Americans.)

    Ian McEwan it’s not. Yet what counts here is Bhagat’s message, not his narrative skill. Call centers, in his view, are bad for India because they squander the country’s youth, which ought to be doing something more meaningful, like building roads and power plants.

    More than 400,000 people work in Indian call centers. If the industry keeps growing at its current pace, it will have as many workers in five years as Indian Railways, the country’s biggest employer.

    For liberal-arts graduates, a job as a customer-service agent is an easy route to earning the $300 a month they need for a three-pizzas-a-week lifestyle. Yet these jobs are not seen as a mainstream career option. At many call centers, it’s common for two out of five employees to quit each year. Attrition rates at badly run centers run as high as 100 percent.

    Many of the young agents loathe the surveillance, which would put a high-security prison to shame. Some can’t get used to abusive customers; others fail to adjust to working at nights.

                   

    Modern slaves

    Just as Bhagat’s book was hitting the stalls in India, a government-supported think tank chimed in, comparing conditions in some call centers to “Roman slave ships.” Labor-rights activists seized the chance.

    The “laborers of the information age,” M.K. Pandhe, president of the left-wing Center of Indian Trade Unions, said in an interview to Web site Rediff.com, “toil long hours, they work at night, and some of them still get meager salaries.”

    Bhagat says that exposing the “dark undertones” of the call-center business wasn’t his main focus. “ON@TCC is pure entertainment,” the novelist says on his Web site.

    Perhaps. Yet a somber message comes through from characters like Vroom, who lays out the political premise of the book in a drunken rant: Americans are bad because they send their dreary, mind-numbing work overseas. The government of India is awful because it can’t—or won’t—create better jobs for its youth. And the seductive culture of consumption is making young, overqualified Indians accept meaningless jobs just so they can go to discotheques and lounge bars and sip Long Island Tea.

    It’s this part of the book that doesn’t work. However hard he tries, Bhagat can’t make us feel much sympathy for these youngsters, who largely come across as spoiled brats. India has “an entire generation up all night,” Vroom says theatrically, doing jobs “we hate.” --Bloomberg

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