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    Vista Land to list 2.5B shares
    By Honey Madrilejos-Reyes
    Reporter
     

    VISTA Land & Lifescapes Inc., the newly incorporated property holding firm of the MB Villar Group, would list its shares by way of introduction at the Philippine Stock Exchange (PSE) on June 25.

    Listing by way of introduction only involves the listing and trading of a company’s shares at the bourse but not necessarily selling these stocks to the public.

    Vista Land said it plans to eventually offer its shares to both domestic and foreign markets but is still in the process of completing the details on the share offering.

    Based on the company’s filing with the Securities and Exchange Commission (SEC), a maximum of 2.5 billion shares to be sold at a maximum price of P10 per share is being contemplated by Vista Land.

    “Proceeds [from] the public offering would be used by the company to rapidly expand its operations and strengthen its market position,” it said in a statement issued Tuesday.

    It has appointed Switzerland-based UBS Investment Bank as sole global coordinator and bookrunner with ABN Amro Rothschild as colead manager for the planned offering.

    Vista Land combines the strengths of Brittany Corp., C&P Homes, Crown Asia and Communities Philippines, making it one of the largest homebuilders in the country offering various horizontal residential products across all income segments.

    Brittany is a major provider of luxury high-end homes in master-planned communities. It units are priced at P9 million or above.

    The company recently ventured into the high-rise residential condominium segment with Viera in Muntinlupa, Rizal, Mosaic in the Makati central business district and the newly launched Avant in Fort Bonifacio. As of end March 2007, Brittany had 12 projects (including one leisure project) with an aggregate area of 258 hectares under development.

    On the other hand, Crown Asia pioneered the development of large scale themed projects catering to the middle market and primarily offers middle class homes in Mega Manila priced between P3.5 million and P9 million. Since its establishment in 1995, Crown Asia has launched and developed more than 20 projects, of which 14 projects with an aggregate of 247 hectares were under development as of March 31, 2007.

    Meanwhile, C&P Homes carries the flagship brand Camella, servicing the low-cost (including socialized) housing segment (priced below P1.3 million) and the affordable housing segment (P1.3 million to P3.5 million) in the Mega Manila area for over 30 years now.

    Last year, Camella ventured into the condominium market with the Pacific Residences launch in Taguig. As of March 31, 2007, C&P Homes had 19 projects with 216.0 hectares under development.

    For its part, Communities Philippines has the widest geographical reach among Philippine property developers, offering residential properties under the “Camella” and “Crown Asia” brands in the regions outside Mega Manila. As of March 31, 2007, Communities Philippines had 22 projects covering 323 hectares under development in 13 cities and municipalities, including Pangasinan, Pampanga, Bulacan, Batangas, Iloilo , Cebu, Leyte, Cagayan de Oro and Davao.

    Vista Land said it has an extensive land bank available for future development—1,434 hectares of raw land, of which approximately 1,185 hectares were acquired directly and about 249 hectares under joint venture agreements with land owners.

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