BUSINESSMIRROR once again partnered with the Public Relations Society of the Philippines (PRSP) to be part of the society’s yearlong undertakings, to include the  PR Congress and National PR Students’ Conference, quarterly professional Development seminars, the monthly lecture series and the 44th Anvil Awards.

BUSINESSMIRROR gets exclusivity during the Hillsong United in Manila 2008 concert at the Araneta Coliseum. Hillsong United is the most popular, world-renowned youth and young adults’ worship group from Hillsong Australia. The 15,000-capacity Araneta Coliseum was literally filled to the rafters during the event.

AdMix: Developing and using market intelligence the new positioning

Has anyone ever asked you which is more powerful, the eye or the ear? Probably not, because the answer is obvious. I’ll bet that deep down inside, you believe the eye is more powerful than the ear.

Bubuwit Squeaks: Ego problems

Another problem Bubuwit encounters is the “corporate ego” of his/her immediate superiors. They have a problem with outsiders doing their job. “After all,” they’ll say to themselves, “I’m in charge. If I accept someone else’s thinking, my superiors will think less of me.”