DESIGN is such a vast field. Almost every built or manufactured object in this world requires the genius touch of someone with creativity and an acute aesthetic sensibility. A recent trend in the Philippine design scene is the integration of local materials into the design of different objects to distinctly define its origin, while making it global at the same time.  This is what exactly Aranaz, a posh bag retail store, is doing.

While most designers are focused on aesthetics and art with regard to their product, Aranaz also put in considerable thought to the interiors of their new branch at Greenbelt 5. I believe that designer products deserve noting less than a backdrop that projects an image of a high level of design commitment.

The recurring theme in the interiors of Aranaz seems to be based on the shape of a diamond, a shape that represents class and luxury. This is particularly apt for the store because their products also represent the same ideals. The shape was plastered all over the store in different sizes and locations, creating a web-like pattern on surfaces to give the space excitement and vibrancy. On one side, these lines recess from the actual wall surface forming an interesting play of shadows. This was also applied in the ceiling design, which achieves the illusion that the walls wrap you even from above. There are also some recessed diamond nooks that become display shelves for the products. These recessed nooks are randomly positioned in the wall that when seen as a whole create a feeling of movement. On the other side, the diamond lines are embossed as wood framing, acting as support for the cantilevered display shelves. At the store front, the diamond pattern becomes a lattice that provides privacy between the mall proper and the interior of the store. It also doubles as a storefront display where new bag designs can be hung to attract the passersby.

THE recurring theme in the interiors of Aranaz seems to be based on the shape of a diamond, a shape that represents class and luxury. --PHOTOS BY THE AUTHOR

Retail stores should be designed in this manner. The interiors should always reflect the products that they house, and should embody the image and principles behind the product. The physical interpretation of a concept should be implemented carefully and consistently to achieve a consistent and complementary relationship between product and interior.  

***You may e-mail the author at design@buensalidoarchitects.com and visit his web site at www.buensalidoarchitects.com.

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