Client-appreciation events must be classy, not tacky. Golf is a passion for a majority of  people. Companies could hold their golf tournaments at a very exclusive golf club, which may or may not attract the attendance of their customers; or buy into a very high-profile celebrity golf tournament, which would have more appeal to their clients. Social and sports activities are crafted to bring company executives together in new ways and stimulate thinking.

The BusinessMirror gives value-added bonuses of allowing them as a company to give visual support to a cause they believe in and one that supported their image in return, would please their customers and would draw their customers to their event within an event. As a result, the company gains additional goodwill exposure courtesy of BusinessMirror and in their business community, as well.

Whether staging, taking part or attending conferences, the BusinessMirror keeps in mind the level of attendees and the caliber of exhibitors that an event attracts. And it must be a quality event from beginning to end.

THE Social Networking and eBusiness Conference Philippines 2008 rolled out new and relevant ideas in social networking and eBusiness as key to customer acquisition, conversion and retention through digitalnetworks marketing, business networking, affiliate program, social media and online-community building. Together with BusinessMirror, this event showcases the landscape of Internet marketing, Web advertising and electronic commerce through sharing and exchanging information about social networking.

AdMix: Changing industry structure

Industry structure can change for the better or for worse for companies. In the oil industry, for instance, deregulation was introduced in the early 1970s to ensure uninterrupted supply of oil for the country, as well as to maintain stable prices.

Bubuwit Squeaks: The mistaken views on marketing

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