|
DESPITE
the rising prices of oil and basic commodities, the
Management Association of the Philippines (MAP) sees
spending by companies on missionary projects in
communities where they operate to remain flat.
“They
can’t afford not to do CSR [Corporate Social
Responsibility] efforts,” MAP president Ed Chua told the
BusinessMirror. “Especially companies in for the
long-haul can’t spend on corporate social
responsibility.”
Chua,
who is also country manager for Pilipinas Shell, said
the surging oil price and inflation are reasons enough
for companies not to hold out on their missionary
programs.
Paul A.
Aquino, president and chief executive of Philippine
National Oil Co-Energy Development Corp. (PNOC-EDC),
said the board has approved 2.5 percent of the company
budget for extraneous activities to be allotted to CSR.
Aquino
said for the past four years, listed PNOC-EDC— largest
producer of geothermal energy—spends an average of P167
million annually for CSR activities.
Last
year, this amount partly helped 6,072 patients and
supported 43 barangay health centers, according to the
company’s 2007 financial report.
PNOC-EDC,
which is also in a legal dispute for drilling near Mount
Apo, said total cost incurred by the company to comply
with environmental laws for 2007 was at P98 million. The
firm posted revenues of P18.8 billion last year.
“If we
don’t do CSR, which connotes for us security and
continuing operations, we would stop, and that would
mean a loss of P100 million a day,” Aquino said.
To
encourage companies like PNOC-EDC, MAP launched a
campaign to award some of its 900 individual-members who
led their respective companies in making CSR a part of
their respective corporate strategies.
According to member Lydia P. Sarmiento, this means the
company should have, among others, included CSR in their
board agenda and have allocated budget for its
implementation.
The
World Business Council for Sustainable Development
defined CSR as “the commitment of business to contribute
to sustainable economic development, working with
employees, their families, the local community and
society at large to improve their quality of life.” |