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    Editorials:

    Illustration by Jimbo Albano

    Just force the telcos

    to serve public well

    NO one, till now, has quite any clear idea of where this latest floater by the administration, i.e., that telcos be compelled to provide free-texting services, is coming from, or what it really aims to achieve with it. But perhaps it can find the time—and humility—to listen to the sensible views of an expert, Catanduanes Rep. Joseph Santiago, who on Monday declared that “this is simply not workable.”

    Now, Mr. Santiago, a former regulator—he was with the National Telecommunications Commission before winning a seat in Congress—may not exactly be the type that sycophants would like to listen to, considering his independent views. In the past, he was among the very first to warn the government against consummating the deal with China’s telecom giant ZTE in the matter of the national broadband network, pointing out several valid and financial issues against it. Of course, he wasn’t heeded then; and only when all the sordid allegations came out in congressional hearings did the Executive backtrack.

    One hopes the government will heed Representative Santiago on this one. “Free text messaging,” he said in a statement on Monday, “may be music to the ears of millions of mobile-telephone subscribers,” but realistically, it isn’t possible. Hence, authorities should perish the thought and stop giving consumers any false hopes of free texting.

    “We do not know of any country in the world where texting is free, no matter how welcome this may be,” said Santiago, chairman of the 55-member House Committee on Information and Communications Technology.

    What is the basis for his objections? Free texting, according to him, “would swamp networks and surely lead to recurring system crashes, to the detriment of subscribers.”

    Of course, this isn’t hard to understand. Witness what happens on Christmas, New Year and special calendar days, when the networks get jammed with millions of text messages that are PAID FOR. Filipinos, even while complaining about paying P1 for every SMS, have made the country the world’s texting capital; and are, in fact, the envy of foreigners who don’t have such patience, finger dexterity and the inclination to make their mobiles like a computer: punching keys nearly all of their waking hours, even when they’re walking, crossing roads, are in a meeting, or, horrors—driving.

    Teachers, bosses, people needing services often complain that they cannot connect to students, subordinates or bureaucrats who are busily texting. Imagine how things would be if texting were even made free. As it is now, only a portion of one’s load is made free, as a bonus by telcos in appreciation for the big money we all pay them for loading up. If all of texting were free, it would not really be fiscal paradise for the public.

    For one thing, subscribers, according to Representative Santiago, “would be deluged with unwanted or junk messages once texting is free” because the setup allows everyone to “advertise themselves at will through unsolicited messages. This includes every politician seeking self-promotion. Thus, subscribers will pay a heavy price in terms of wholesale and persistent privacy violations.”

    To make his point clearer, Representative Santiago likened free texting to a free bus ride, which everyone will try to catch at the same time.

    “The bus will be overloaded and surely break down. Worse, the bus operator has absolutely no incentive to fix the vehicle because nobody is paying him for the ride. He is not getting any return whatsoever for his money.”

    In a word, he means that the billions spent and planned for spending by telcos in terms of infrastructure would not be there because there is no incentive to shell them out.

    Massive networks backed by computer electronic systems have capacity limitations, and every capacity improvement requires additional investments; but this additional infusion won’t be there in a free-text regime, according to the congressman.

    Now, if the latest Department of Transportation and Communications floater were rooted mainly in a desire by the government to either play “populist” and look like it is concerned with the public’s daily struggles with high prices, or squeeze multibillion-peso telco operations, then it’s going about it the wrong way.

    Maybe it wants to make telcos look as “greedy” as the Manila Electric Co.; or, at least, force them to share more blessings with the millions of subscribers who have built them up into global players.

    If that were the point of the exercise, then all it has to do is resolve quickly the long-festering complaints of consumers about telco malpractices that prevent subscribers from maximizing what they spend for load. A regulator’s job is to force utilities to deliver service value for money, not float unrealistic schemes like free text.

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