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AS the
rainy season starts and a number of typhoons are
expected to hit the country, billboard advertisers
assured that they have complied with the regulations set
by government agencies concerned and met the latest
engineering standards.
In a
news conference, the Billboard Safety Initiatives (BSI),
composed of five biggest billboard advertisers in the
country, also asked the House of Representatives to come
up with a Magna Carta of the Billboard and Outdoor
Advertising Industry so as to regulate and mandate
certain procedures for the industry.
The BSI
is composed of United Neon, Media Pool Inc., Summit
Media, Outcomm and Bigboard Advertising, which comprises
60 percent of the country’s billboard industry.
“Ang
mga bagong patakaran po na na-set ng
Department of Public Works and Highways … lahat po ay
na-comply ng Big Five. We are all concerned
with safety and we assure na dahil malapit na po ang
tag-ulan at malapit na po ang panahon ng bagyo all
the structures being set up by the Big Five are totally
safe and are structurally sound by the latest
engineering standards,” said lawyer Oliver San Juan,
BSI’s spokesman.
The
three regulations set by the Department of Public Works
and Highways (DPWH) are for billboard advertisers to
secure permit from the local government, which is tasked
to examine the technical specifications on the setting
up of the structures; that each structure should have a
liability insurance of at least P100,000 to cover for
any accident; and that the billboards to be set up must
meet the rigid technical specifications based on the
regulations of the National Building Code.
After
meeting these requirements,
San Juan
said the Big Five have been issued permits by the DPWH
to set up billboards on Epifanio de los Santos Avenue
and other parts of Metro Manila.
Prior to
the issuance of permits,
San Juan
said that the owners of the big five met with DPWH and
building officials and discussed the new regulations in
the setting up of billboards particularly the safety
standards.
San Juan
said the new regulations were issued by the department
as a result of the incidents in the past, which resulted
in the death of a number of people caused by the
toppling down of billboards.
“Minarapat
po nila [DPWH officials] na magkaroon ng mga
stringent and stricter rules as a result of the past
incidents,” San Juan said.
Lakas
Rep. Marcelino Teodoro of
Marikina
has been pushing for stiffer penalties for violations of
the Billboard Regulation Act of 2007 committed by
billboard owners or builders.
Teodoro
said that the billboard industry must be regulated “in
view of more compelling duty of the State to protect the
welfare and safety of its citizens.” |