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OVER the
years, Cinderella Marketing Corp. has been committed to
corporate social responsibility as one of the pillars in
the Philippine garment industry. The company’s logo, the
“c”, besides being associated with world-class products
and merchandise, and providing choices to consumers, has
also come to signify consciousness in its continuous
promotion of the welfare of not only its consumers but
also the entire community, as well. It was in 1991 when
it first launched its “Work with Nature...Not Against
It” campaign, which was revived in 2005 as “Be True to
your Nature.”
This
year Cinderella relaunches its environmental campaign
“Work with Nature,” an ecological advocacy in
partnership with Bantay Kalikasan’s Save the La Mesa
Watershed Project. Cinderella president Arthur Coronel,
and director of marketing and communications Malou
Coronel-de Venecia recently signed a contract protecting
a total of 2 hectares of the La Mesa Watershed for a
period of three years, together with the ABS-CBN
Foundation director Gina Lopez at the Cinderella Head
Office in Quezon City.
In line
with this, Cinderella shares its 10 practical tips to
“Work with Nature.”
1.
Consumption check.
Grown sick and tired of having too much waste in your
place? Then it’s time for you to check on your stuff—all
that you have, all that you buy, all that you need, and
all that you don’t!
2.
Interest and involvement.
Looking for a new leisure activity? Maybe you may want
to support and join civic organizations advocating for
Mother Nature like Greenpeace and the Haribon
Foundation. Who knows, you might end up enjoying being
socially responsible.
3. No to
inorganic products whenever and wherever possible.
Say hello to natural beauty—essentials would be organic shampoo (aloe
vera extracts will really do), organic lotion (try the
virgin coconut oil), organic toothpaste (bear with salt
as in the ancient times), organic deo-whitener (nothing
beats the alum), and all other toiletries chemically
untreated that you can make use of. They’re a lot
better, cheaper and totally earth-friendly.
4.
Develop a vegetarian appetite.
It’s never that easy, but for the sake of the animals
(including ourselves, to spare us from heart diseases
and all), better start kissing your meats goodbye. You
definitely won’t regret having the figure Alicia
Silverstone showed off in her controversial Peta (People
for the Ethical treatment of Animals) ad!
5. E is
for eco-fashion. It’s the fad now! Even internationally, fashion people are becoming
eco-conscious—designers are working with genuine
eco-fabrics and eco-materials, like Linda Loudermilk
(organic clothing: bamboo, hemp, sea cell, soya, wool,
tencel, alpaca, etc.), Stella McCartney (shoes and
handbags) and Anya Hindmarch (bags); while even
celebrities are already turning out into eco-fashion
(some even into eco-jewelry), like Jane Fonda, Teri
Hatcher and Sharon Stone. It is apparently not so ironic
for these people to be both fashion- and
environment-conscious.
6. R
stands for Reduce, Reuse and Recycle.
And, oh, also for Refuse! Plastics are commonly used not
just in the household but almost everywhere—whether you
eat, work, clean, shop and so on. With a little more
extra effort from each and everyone, we can reduce using
these non-eco-friendly materials. Or the least we can do
is to recycle and reuse them. And, of course, we can
refuse to use them. Smile and say, “Thanks, but no
thanks. I don’t need a plastic bag for my shopping.”
Each year, an approximate 500 billion to 1 trillion
plastic bags are consumed globally, over 1 million per
minute, and billions just end up as litter. Curious
about how long it will take for these plastic shopping
bags to decay in the landfill? About 25,000 years.
7.
Effect a ‘green’ house.
It’s easy—dig the soil and plant. Witness how day-to-day
working with your hands will one day turn your home into
a full-blown greenhouse beauty that is absolutely
anti-global warming. Pleasant to the eyes, too, and good
for the lungs!
8.
Liberate your creative mind.
Squeeze your inventive mind and let your creative juices
flow. Believe it or not, you may surely find treasures
out of your trash! For instance, old notebooks and
magazines stuck in your trash bin can still be
customized into new scrapbooks perfect as friendship
keepsakes. With a little more embellishments and an
artistic hand, you can even give them away as presents.
9. Live
in austerity, live in alternatives.
The simpler, the better. Cliché as it may seem, there
is, in reality, no harm in living a simple life. If you
can compromise your top preference for a better
alternative, then great! Like, why not opt for washable
cloth dining wipes instead of disposable tissue papers?
Thousands of trees will be saved through this petty act
of sacrifice.
10.
Advocate Cinderella’s “Work with Nature” campaign.
Avail yourselves of a “Work with Nature” limited-edition
bag for only P299 with any purchase at all Cinderella
stores nationwide. It’s totally trendy yet eco-friendly.
Plus, it suits every casual activity you’re up to for
the day, and is also good for parties, picnics and, of
course, shopping (made durable even for grocery
shopping). Proceeds of the sale of the limited-edition
bags will be donated to Bantay Kalikasan. |
