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    Why remove SMS charges?

    It is difficult to comprehend the short-sightedness of the Department of Transportation and Communications as it floated on Wednesday the idea of removing charges on cellular-phone text messages. Its claim that “texting should be free” is both unrealistic and impractical as it runs counter to the “user’s pay” philosophy, although it will be easy for consumers to support such a proposal. But anything given for free is, likewise, highly prone to abuse.

    The contrary view is that instead of making it free, texting or SMS service should, in fact, be paid and taxed, even if this will make cellular-phone services more expensive. The government is already imposing the valued-added tax (VAT) on almost all sales transactions, including utilities such as electricity, telephone and water. In fact, even post-paid/subscription cellular-phone services are also subject to the 12-percent VAT, so why not texting, particularly by prepaid clients?

    By taxing SMS, the government can probably afford to suspend the VAT on electricity. Assuming that the cost of a text message is raised to P2 to include a P1 tax, at an average of about 100 million text messages, as claimed by telecommunication companies, the daily government tax take on text can be as much as P100—or a whopping P36 billion annually. On the other hand, more recent government estimates put the potential annual VAT loss from electricity at below P20 billion, if and when Congress decides to temporarily suspend the tax. Using these estimates, there might even be a net gain of about P16 billion—at the same time providing relief to more consumers.

    This makes sense in the overall. After all, more people use electricity than send out text messages. In fact, even farmers and fisherfolk use household electricity, but not many of them own cellular phones and SMS services. While seemingly inequitable, particularly to the moneyed class, texting and other telecommunication services are not and cannot claim to be as essential as food, fuel and electricity.

    The 12-percent VAT, particularly on fuel and electricity (which were VAT-exempt until 2006), could have, in fact, been avoided if Congress had opted to tax text messages instead—as proposed by some right-minded lawmakers as early as 2004. But in 2005 the de Venecia-led House of Representatives and the Drilon-led Senate instead chose to save the telecommunications industry from a bigger tax on their windfall profits. The proposed franchise tax was junked reportedly in favor of (1) broadening the VAT to cover even basic necessities such as electricity and fuel starting 2006, and (2) raising that tax to 12 percent from 10 percent. It was also reported that the decision to shelve that franchise-tax proposal was made by the House ways and means committee after a meeting between government officials and telecommunications executives, which was reportedly attended by President Arroyo herself, then-Senate President Franklin Drilon, then-Senate ways and means committee chairman Ralph Recto, Sen. Manuel Roxas II, Antique Rep. Exequiel Javier, then- Finance Secretary Cesar Purisima, former Tarlac Rep. Jesli Lapus as House ways and means committee chairman, and representatives of the top telecommunication companies: Jaime Augusto Zobel, Manuel Pangilinan, Napoleon Nazareno and Lance Gokongwei.

    While a P1 tax on each text message can bring down average use, it is unlikely for the decline to be very significant. A tax will probably deter only unnecessary text messages, and make people think twice about sending out junk SMS. But more important is the possibility of such tax helping address rising electricity prices. A 12-percent discount, on one’s electricity bill may not be a big deal, but that’s a 12-percent discount, nonetheless. And all electricity consumers can benefit from that, even while it is at the expense of the “texting” community. One can easily suppose that people can willingly shoulder a P1 text tax over a 12-percent VAT on their electricity bills.

    Despite the higher price of P2 per text, one can also expect people to continue sending text messages. It’s now a matter of habit and a lifestyle, and thus probably driven mostly by factors other than price. People still buy food, clothes and cellular phones, as well as consume fuel and electricity, despite their higher prices. The VAT on fuel and electricity also escalates the prices of goods. Such tax obviously impacts on the prices of basic commodities as it raises manufacturing and logistics costs, while a tax on text will not have a similar effect.

    While it is in the mood to rethink the VAT, particularly on fuel and electricity, perhaps it’s time Congress revisited proposals to tax text messages. Even exempting just electricity from the 12-percent VAT may go a long way in easing people’s burden. Reducing people’s electricity cost will not be at the expense of the telecommunications industry, anyway. It is a pass-through expense, and thus a cost that the industry will simply pass on to consumers. So it will not be a burden to telecommunications companies, despite their concern over lower usage and possibly diminishing profits. In the end, they can take consolation in the fact that electricity will be cheaper for most people, even companies and industries. 

    Comments to matort@yahoo.com

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