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ISUZU
Philippines Corp. (IPC) was still the leader in trucks
and pickup sales during the first quarter of the year,
according to official reports released by the Chamber of
Automotive Manufacturers of the Philippines Inc. (Campi)
and the Truck Manufacturers Association (TMA). Based on
the figures, Isuzu trucks (F-Series and N-Series) and
Global D-Max pickups topped their respective categories
in March and now lead their classes for the January to
March 2008 period.
The
F-Series and the N-Series sold a combined total of 108
units for a leading market share of 77 percent and 66
percent, respectively. Isuzu light-duty trucks have
dominated the segment for 11 consecutive years now. The
Global D-Max topped the pickup category by selling 287
units in March for a market share of 27 percent. The
Global D-Max was likewise the best-selling pickup in the
market in February, with sales of 258 units or a market
share of 27 percent.
As a
result, both of Isuzu’s trucks and pickup now dominate
the first-quarter sales total in their respective
classes. From January to March, the F-Series and the
N-Series have already sold a combined total of 267 units
for an 86-percent and 67-percent market share,
respectively, while the Global D-Max has moved 741 units
(26 percent) during the same period.
NKR (N-Series variant)
The news
of Isuzu’s continued dominance comes as no surprise as
the company has always been known to be the world-class
producer of such excellent workhorses as the Crosswind
AUV, the Alterra SUV, buses, Powertrain diesel engines
and components, and the above-mentioned D-Max pickup and
F-Series and N-Series trucks. IPC has been a force to
contend with in the Philippine commercial-vehicle
segment for 11 years already.
“Our
sales dominance in March and the first quarter of the
year only confirms our strong position in the
commercial-vehicle market,” said IPC president Keiji
Takeda. “Nothing asserts an automaker’s status like the
actual vote of confidence of satisfied consumers.”
Isuzu
vehicles also dominated global markets last year. Based
on actual sales figures compiled by Isuzu Motors Ltd. of
Japan, the following Isuzu vehicles were tops in 2007:
cab-over trucks in Japan (39-percent share); light-duty
trucks (58-percent share) and heavy-duty buses
(60-percent share) in Hong Kong; commercial vehicles in
Malaysia (26-percent share) and Singapore (44-percent
share); imported cab-over trucks in the United States
(64-percent share); commercial vehicles in Australia
(25-percent share), New Zealand (25-percent share) and
Papua New Guinea (41-percent share); commercial vehicles
in Iran (50-percent share), Ireland (34-percent share)
and Israel (55-percent share); and pickups in Egypt
(71-percent share). |
