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CABANATUAN CITY—Small and medium entrepreneurs and
government officials here gave a thumbs-up sign Tuesday
for the innovative food-processing product of a Nueva
Ecija noodle maker.
The
Aliaga Veggie Canton Noodles starting Wednesday have
become a regular fare in over 400 government-financed
Tindahan Natin in
Central Luzon,
as well as in other outlets in Metro Manila, the
Department of Trade and Industry (DTI) said during the
product launching at the National Food Authority (NFA)
training center here.
The
noodle products are made of micronutrients-loaded
squash, carrot, malunggay and saluyot.
The DTI
picked it as Aliaga town’s entry in the government’s One
Town, One Product list.
Cesar
Cruz, the Aliaga Veggie Canton Noodles maker, said it
took him almost 10 years of “trial-and-error”
approaches, attending food-processing technology
seminars and promoting stints in va-rious trade fairs in
Luzon to come up with his product.
He
formally opened his small processing plant in Aliaga in
2005.
At its
launching Tuesday, Cruz demonstrated the ways of cooking
his squash, carrot, malunggay and saluyot canton
noodles. All the four vegetable noodles could also be
cooked as lomi (in thick gravy), guisado (sauted) and
mami (with sauce).
“It’s
delicious, more delicious than the ordinary canton
noodles,” said one of the attending Tindahan Natin
owners.
The
occasion also coincided with the forming of the Nueva
Ecija chapter of the Tindahan Natin outlets association.
Tindahan
Natin is a microfinancing program of the DTI, NFA and
the Department of Social Welfare and Development which
involves lending of P20,000 capital to qualified
village-based retail- store owners.
DTI
Nueva Ecija director Brigida Pili said Cruz’s vegetable
noodles also gave a ready market for vegetable farmers
who often suffered huge losses for lack of market.
“Aside
from promoting local product innovation, it also gave a
backward linkage to the farmers,” she said, adding that
the vegetable noodles are “a wise substitute to the
popular instant noodles that are suspected of having
carcinogenic ingredients.”
Each of
the four Aliaga Veggie Noodles, citing findings of
Department of Science and Technology studies, contains
micronutrients that prevent major human ailments. |