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FILIPINOS how have an alternative to carbonated drinks,
caffeinated beverages and sugar-laden fruit juices.
Sydenham Laboratories Inc. (SLI), a domestic
pharmaceutical firm, launched its newest product called
Peak.
Jacob
Peña, SLI chief executive officer, said Peak will be
marketed as a stress-reducer plus energy- and
memory-booster health drink. “Peak is a three-in-one
health drink formulated to give busy and mobile
professionals, as well as individuals with stressful
lifestyles, three major benefits—reduced stress levels,
more energy and enhanced memory,” said Peña.
Nina
Peña, SLI marketing manager, said the key nutrients in
Peak are L-carnitine and taurine. L-carnitine is an
amino acid used by the human body to turn excess fat
into energy, while taurine is like a memory cell that
helps sharpen mental and visual faculties.
Edwin
Bien, medical director of Amezcua Wellness Centre in
White Plains, Quezon City, said L-carnitine protects us
against free-radical formation, while taurine helps
produce “calming” chemicals.
Peak
also contains vitamins A, C and E, and zinc which
strengthen the immune system while the iodine content
stimulates mental function and physical development.
The
introduction of Peak as an antistress drink, according
to SLI, is very significant during these times when
stress is experienced by everyone. “Stress is part of
work and having a career. It is unavoidable,” said Nina
Peña.
SLI
believes that being a company that specializes in the
production of vitamins and medicines makes them
sufficiently equipped to manufacture a drink with health
benefits.
Since
its establishment in 1951, SLI has been producing
medicines such as antibiotics, metformin for diabetes,
metoprolol for cardiovascular diseases, as well as
vitamins and health supplements.
In 2004
SLI also ventured into the cleaning chemical business
and further expanded its business into beverages in 2005
through the Juslicious brand. A year after, it launched
a health drink for kids called Jus’ 4 Kids.
Peak—which comes in mango and dalandan flavors—is the
second product under the Juslicious brand. |