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  • HP unveils product for storing big data
     
    By Jesse Edep
    Research Staff

    SINGAPORE—Data growth is certainly exploding in various industries. Hewlett-Packard (HP) is solving this problem by delivering enormous storage capacity and simplified management through a high-scalable, low-cost architecture.

    HP launched Wednesday its new product—StorageWorks 9100 Extreme Data Storage—that can manage petabytes of file through a common management interface, making it ideal for online and digital-media businesses.

    Petabyte is a unit of information or computer storage equal to one quadrillion bytes.

    “As business requirements rapidly change with digital-media files growing at an alarming rate, many enterprises need a solution that manages growth of information,” said Jim Wagstaff, vice president and general manager of HP’s StorageWorks Division, at a press briefing.

    Information, he added, is doubling every 18 months, and it means management of information can be out of control.

    Wagstaff said HP’s new storage product enables consumers to significantly “reduce costs and simplify management of massive amounts of data” commonly associated with online or digital-media business models.

     “This new product reduces the number of administrators and the cost necessary to manage this highly-demanding environment,” he said.

    Wagstaff said companies have been building new business services, including photo sharing, media streaming and social networking, which generate vast amounts of file-base data needing to be stored, managed and retrieved.

    Current storage system for these environments cost two to five times more than the new HP storage solutions, said Wagstaff.

    At present, no other file-based, network-attached storage solution in the market can scale at the multi-petable level and offer powerful, integrated software management tools designed for huge amounts of data.

    The product is the first in a series for scale-out environment, such as “cloud computing,” which is an emerging category where services are delivered via the Internet, HP said in a statement.

    “Many companies are struggling with file-based growth—not only how to cope with the sheer growth but also how to leverage their digital and static media to create additional revenue by delivering online services,” said Mark Peters, an analyst at Enterprise Strategy Group.

    “Customers are looking for systems that combine scalability with simplified management, ease of use, and all-in-one application support. Put very simply, new business model requires usability as much as storability,” Wagstaff said.

    Unlike other system architectures, he said the firm designed the new product to provide both performance and capacity independently, leading to greater flexibility in matching capabilities to unique workloads.

    “This ensures that critical business applications are always available despite rapidly changing environments,” he said.

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