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Business entertaining?
Bubuwit
found out that one company’s executives were shocked when
they finally sat down to review the business function and
business entertaining expense reports and list of who had
been hosted, which they had requested from their various
departments. They saw just how many thousands of pesos in
total they were spending on one client whose business
remained consistent and whose spending never increased,
who never referred business and was always nickling and
diming them on their costs.
Bubuwit
was aware that this particular client was always dropping
by unexpectedly at lunchtime to visit various department
heads who, being well aware that this client was deemed
one of their “good customers,” invited him to lunch at the
company’s expense.
Cross-referencing showed that there were many weeks when
this client was enjoying not one but two or three
expensive lunches on the company, but the various
departments involved had no idea that the other was
entertaining the customer as well. Once this was
uncovered, the company was able to make the decision that
the return on business was not there from this particular
client.
They
reassigned the money that had been spent on him elsewhere
in efforts to develop and grow business with potentially
more lucrative clients. Their original client was still
invited to specific company functions and events, but the
free business lunches, which added up to substantial
amount over the course of year, came to an end.
Bubuwit
squeaks that when the invitations to lunch started to
decline, replaced by coffee in the office, so did the
client’s carefully time drop-ins. Other departments still
made him feel welcome, but the company developed an
internal policy of bringing the client back to his
assigned account manager when he showed up in their
departments, and thereby left the when and where of
hosting the client for lunch up to the account manager.
Now, this
client is dining on another company that he’s doing
business with. |