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    Food

    Food-price inflation is dominating media headlines across Asia. Last year alone wheat prices rose nearly 100 percent, and rice prices 45 percent. In the United States the supermarket giant Wal-Mart is rationing rice in an effort to prevent customer hoarding. Some countries have experienced protests over rising food prices.

    It is important to note that (as with any price increase) the economic consequences of higher food prices are not positive or negative, as such, but redistributive.

    Higher food prices are bad for food consumers (which is everyone, of course, but in this context particularly urban consumers). Countering that, higher food prices are good for food producers. Money is redistributed from urban to rural areas as food prices rise—reversing the trend of the last decade or so of economic development, when wealth has tended to accumulate in urban areas.

    The rise in agricultural-commodity prices means very different things for different economies. In the advanced industrialised economies of the Overseas Economic Cooperation Development (OECD), a rise in food commodity prices is not particularly significant for consumers. Within the OECD, consumers spend very little of their money on food. For most OECD economies, only around 15 percent of average household spending goes on food. More important, of that 15 percent, only around a fifth (so 3 percent of household spending) is actually allocated to agricultural commodities.

    Within the OECD, the money allocated to food consumption mainly goes on paying someone else to prepare, cook and often to serve the food. Nearly half of Americans’ spending on food is food served at restaurants.

    An OECD consumer is highly unlikely to buy a bag of wheat from his or her supermarket—instead they buy a loaf of bread (and around 20 percent of the price goes toward the cost of wheat and other commodities). The consumer is paying for someone to move the wheat from a farm to a flour mill, to make flour with the wheat, to move the flour to a baker to bake it into bread, to package that bread, move it to a supermarket, advertise the bread and then to sell it to the consumer. All of which is basically labor.

    Even something like milk, which superficially requires little processing once it has left the farm, is still mainly labor. In the UK, 55 percent of the price of milk bought in a shop is labor cost, and only 45 percent of the price of milk is actually paid to the farmer.

    Within the OECD agricultural commodities are increasing in price, but the price inflation of labor is starting to slow down. That suggests that food inflation will slow, as well.

    The labor and processing content of Philippine food is lower than in most OECD countries, while the spending on food as a share of total household consumption is higher. The food share of an average Filipino household’s spending on goods and services is about 50 percent, more than triple that of the OECD.

    Indeed, the rise in consumer price index (CPI) inflation to 8.3 percent in April (from 3.9 percent in December) reflects the importance of food in most Filipino household’s spending. This means the problems implied by higher food prices will be more acute for the Philippines than in many economies.

    There are two critical global problems with food-price inflation, one real, one illusionary. First, food-price increases hurt lower-income consumers in an economy more than they hurt high-income consumers. Food is a larger part of a low-income consumer’s total spending than it is of a high-income consumer’s spending. That presents a real social problem.

    Second, people are unusually sensitive to food-price changes. Food is something that people buy on a daily basis (or almost a daily basis). An increase in the price of food is very “visible”—it is something people notice and remember. That means it influences their perception about overall inflation pressures in an economy and about their standard of living.

    Food pricing is likely to be a sensitive issue in the coming months. For wealthier countries, slowing labor-cost growth will lower the rate of food-price inflation. Lower-income economies, however, will have to hope for lower agricultural commodity prices.

    ****

    Paul Donovan is the managing director and deputy head of global economics of Zurich-headquartered UBS. He is responsible for formulating and presenting the UBS Investment Research global economic view, drawing on the bank’s worldwide resources. Donovan took up philosophy, politics and economics at Oxford University. He holds an MSc in financial economics from the  University of London. In the Philippines, his column will appear exclusively once a month in the BusinessMirror.

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