GENERAL Motors Automobiles Philippines (GMPh) surprised many with the launch of the Chevrolet Aveo in 2003, mainly as a response to the constant fuel hikes and to generate top-of-mind consciousness with the youth market. But the competition has managed to distance itself significantly, and with that in mind, GM decided it was high time it launched a new iteration of its subcompact hatch.

                The outside is arguably the most significant change in the new Aveo. A new large horizontal split grille (with the thick, horizontal single line carrying a large gold Chevrolet logo, known as the bowtie) prevalent in most Chevrolet models from 2007 onward replaces the small, inlet-like mug of its predecessor.  Additionally, faux air inlets, the mesh front grille backing, front foglights and the faux mesh rear bumper lining give it a heavy dash of sportiness. Further complementing the exterior profile is a one-inch bump in wheel diameter; the new Aveo sports thin-spoked 15x6 alloy wheels, wrapped up in Hanook Optimo 185/55R15 series rubber.

                The interior is also a big change. “Borrowed” from the previous model Chevrolet Optra is a four-spoke steering wheel (sans the radio controls), the aircon control layout, the dashboard gauge cluster (with a rev counter; the previous model didn’t have one), a 60:40 split rear backrest and power-assist for all four door locks and windows. The circular aircon vents are retained, but they have a better design and bigger inlets to let in cool air quicker. The snug seat fabric and the primarily black interior colorway were retained, but there are more metallic inserts, specifically within the steering wheel spokes and on the a/t shift knob. It also looks less dark when light enters the cabin. In contrast, the inside of the previous model Aveo hatch looked like you’re entering a photographic dark room, with or without the entrance of light.

                The Aveo hatch now comes in one displacement (a 1.5L single-overhead camshaft, inline four-banger) and layout (front-wheel drive) but is offered in two trannies—a five-speed M/T and a four-speed A/T.

                As with most small cars, the Aveo’s suspension is composed of traditional struts up front and torsion beams (with coil springs) at the rear.

                In trying economic times hatchbacks like the new Chevrolet Aveo get serious consideration due to their fuel-sipping properties and compact dimensions. Those properties, plus the Aveo’s attractive exterior, interior and price, complement the bowtie’s youth movement brand thrust. “We want to capture a large part of the youth market, and with the new Aveo hatchback, we are confident that we can do it,” said GM marketing manager Loy Calina.

IN previous years, the Mitsubishi Lancer has generally been viewed as an alternative in an arena where boy-racer styling and performance dominate. With the recent launch of its eighth-generation Lancer at the Subic International Raceway, Mitsubishi Motors Philippines Corp. (MMPC) served notice that it wants it to become the compact-car choice.

SELDOM does a major car distributor launch a new show room and a new car to boot. So, when one does, expect a lot of hoopla and fireworks.

Bowtie youth movement

GENERAL Motors Automobiles Philippines (GMPh) surprised many with the launch of the Chevrolet Aveo in 2003, mainly as a response to the constant fuel hikes and to generate top-of-mind consciousness with the youth market.

Eyes on the Road: Too many substandard refrigerants in the market

A LEADING global supplier of refrigerants recently cautioned local consumers against the proliferation of substandard refrigerants in the market.

Full Tank: Liking Lancer more after SCTEx  passes test

‘YOU would be fetched at 6 in the morning, sir.”

That was a text message from Arlan Reyes, the coolest fellow from Mitsubishi Motors Philippines (MMP).