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Listed
IPVG Corp. wants to take the country’s booming
business-process outsourcing (BPO) industry to a whole
new level by exploring other aspects of this sector.
With its
acquisition of majority shares in a joint venture with
top Indian financial solutions firm Credence Analytics,
IPVG is exploring the potential of the knowledge-process
outsourcing industry (KPO) in India.
KPO
firms provide clients in the banking and finance
industry with financial solutions, data-mining, trust
and risk-management solutions and other vital support
and intelligence services.
The IPVG-Credence
Analytics joint venture, called Verity Analytics, puts
IPVG’s presence in eight English-speaking countries.
IPVG owns 60 percent of the company, while Credence
retains 40 percent. It will be based in Mumbai although
the company plans to transplant the technology,
expertise and methodology of the KPO industry to the
Philippines by next year.
Verity
Analytics, once it opens its Philippine offices in 2009,
will be looking for highly skilled, extremely competent,
competitive and highly educated work force here who have
MBA degrees, strong data analysis skills and excellent
spoken and written English.
To
facilitate the growth in the Philippines of their KPO
work force, IPVG’s strategy includes bringing 50 Indian
practitioners to the country to transfer technology and
training.
IPVG
Corp. CEO Enrique Y. Gonzales said his firm’s $1-million
investment in this joint venture “is in line with our
strategic expansion into KPO and expanding our delivery
capabilities into India, the recognized leader in KPO
services.”
Contact
centers normally charge $15,000 to $20,000 per head in
their billings and employ an average staff complement of
3,000 workers. KPO centers, on the other hand, may have
only 500 workers, but are able to charge clients up to
$40,000 per worker.
Because
the KPO industry provides higher-value services to
clients and, therefore, requires higher levels of
education and work-skill sets, Gonzales said this
venture will position IPVG to “climb up the value chain
into higher-margin and higher-value work.”
Credence
Analytics director C.K. Gurupassad said the partnership
will involve “knowledge transfer” to replicate India’s
KPO industry in the Philippine setting to “service
Philippine and regional [Southeast Asian] customers” as
well as clients in the United States, Europe and
Australia. |