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| Anchored by Jonathan dela Cruz, Salvador Escudero, Boying Remulla, Teddy Boy Locsin and Alvin Capino |
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BusinessMirror in the news |
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The events
industry continues to grow in leaps and bounds as more
businesses, both large and small, tap into the proven
success of utilizing events as a sales and marketing tool
to produce extraordinary corporate results.
THE
recently concluded 61st PAL Interclub Golf Tournament(left
photos) expresses its earnest appreciation to the
BUSINESSMIRROR (represented by BM’s corporate affairs head
Ricky Alegre) for partnering with Philippine Airlines in
staging this important event. A total of 159 golf teams
(1,426 participants) flew in from various international
and domestic points to Bacolod City for the seniors’ and
men’s tournaments.
SPONSORING(top right) a specific cause is beneficial to a
company in terms of goodwill, media exposure, as well as
generates new business. This year, Miss Philippines-Earth
undertakes various activities in its ongoing campaign to
“Fight Global Warming.” Included in its activities was a
visit to the BUSINESSMIRROR with the Miss
Philippines-Earth candidates and BM executives Ricky
Alegre and president Benjie V. Ramos.
LEVERAGING(above) postevent returns, the BUSINESSMIRROR
events team poses for a happy snapshot during the Third
Mercedes Trophy Annual Golf Tournament.
Starting
this issue, the BusinessMirror is “in the news” as it
partners with other events in a sought-after business
marketing skill in today’s competitive marketplace. The
ultimate goal is to bring the companies closer together,
open minds to innovate new ways of doing business, and
motivate and produce an energy high that will be carried
out forward in the marketplace. These activities are built
around fun and pleasure, or even more serious in nature. |
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| OTHER STORIES |
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AdMix: HOW TO CAPTURE AN
ELUSIVE ATTITUDE |
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Most
people can only define cool as, “I know it when I see it.”
It is an extremely finicky concept. It’s often ambiguous and
always subjective—it lies in the beholder of the
cool-hunting beholder. |
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read more |
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Bubuwit squeaks: Worst
deception |
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Bubuwit
keeps it simple: It’s everything that you do to get people
talking. If this hotshot controversial figure has been
around so long, there must be a reason why this person’s
peers in the industry suddenly have begun confessing about
it. |
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read more |
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BusinessMirror in the news |
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The
events industry continues to grow in leaps and bounds as
more businesses, both large and small, tap into the proven
success of utilizing events as a sales and marketing tool to
produce extraordinary corporate results. |
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read more |
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