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THE
National Telecommunications Commission (NTC) has
approved the transfer of Touch Mobile (TM), the cellular
brand of Innove Communications Inc., to Globe Telecom.
Globe,
in a statement, said the commission approved last May 9,
the assignment by its wholly-owned subsidiary, Innove,
of its TM consumer prepaid subscriber contracts in favor
of Globe.
As a
result, all consumer mobile subscribers using both Globe
and TM brands and products will now be managed by Globe.
The more than 8 million consumer prepaid subscribers of
Innove CMTS (cellular-mobile telephone system) will
enjoy the benefits of the superior services, authorized
tariffs and promotions of Globe, without any diminution
of whatever benefits they may currently be enjoying
under their contracts.
Ferdinand de la Cruz, Globe consumer wireless business
head, said this will enable the company to build on the
synergies created by the earlier integration of the
Globe and Innove wireless networks.
It will
also better address the market demand with more focused
services better tailored to the needs of subscriber
segments. “We are very excited with this new development
as this is a significant milestone for Globe and our
subscribers. This will not only enable the company to
further strengthen its market competitiveness, but also
allow both Globe and TM subscribers to enjoy the
benefits of superior products and services at a more
affordable rates,” said de la Cruz.
“The
transfer also paves the way for more convergent and
complementary services to both Globe and TM subscribers
market while Globe targets a different class. But in
terms of promos, the customers of both brands will enjoy
the same offerings,” said Cherry Chan-Tan, Globe
investors relations head, in a phone interview. |