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    EXL allocates $10 million
    for call-center operations
     
    By Dennis Estopace
    Reporter
     

    NEW York-based business process outsourcing (BPO) firm ExlService Holdings Inc. said it expects capital expenses for its Philippine operation to hit $10 million (approximately P420 million) this year.

    In a conference call on May 7, EXL chief executive Rohit Kapoor said they “expect capex for the year will be $20 million, half of that amount related to the Philippine operations.”

    The company has already spent a portion of this as executives said that expenditure for the quarter ended March 31, has reached approximately $6.8 million, “with a significant portion of those capex related to our Philippines operations center.”

    Executives said startup costs have totaled nearly a quarter of P1 million ($7,000).

    EXL’s new center, which opened in April with 900 seats, is part of the company’s decision to expand overseas. This, as the greenback continues to weaken against other currencies, specifically against the Canadian dollar. EXL is closing centers in North America amid as a sputtering US economy pressures companies to reduce costs.

    This environment has hiked EXL’s cost and pricing strategies in the Philippines, executives said.

    “Clearly at that time, since we decided to make an investment in the Philippines, the peso has appreciated against the US dollar and therefore, our investment into the Philippines in terms of building out the infrastructure has increased,” Kapoor said.

    “At the same time, the pricing that we can offer to our customers for the Philippine operation has also increased.”

    Kapoor added that with such environment, they would be “careful, in terms of the type of customer contract and the type of pricing arrangement that we enter into with clients that get serviced to our Philippine location.”

    Currently, EXL said the Philippine center has an insurance provider as client.

    “We continue to position our Philippine operation as a domain-centric voice and back office capability.”

    The company said its Philippine operations will focus on volume and “reach normal operating capacity by early 2009.”

    EXL’s startup in the Philippines came before property consultancy firm Core Net Global Inc. cited Manila as the fourth “submerging market” destination for BPOs, after the three cities of Bangalore, Hyderabad, and Chennai in India. It added that the top 10 emerging market destinations for BPOs today are led by Belfast, United Kingdom and Xi’an, China.

    The company said Manila and India cities are becoming has-beens in selection for BPO sites because “rising costs, labor shortages and high turnover now plague [such] cities.”

    “Executives are looking for solid infrastructure, a bilingual labor pool, colleges and universities creating an emerging talent pool, and the presence of a few foreign companies to lure new development should consider smaller metro areas for new plants, call centers and IT hubs,” the firm said.

    Kapoor said that EXL will operate its Philippine center along “structures which we are used to doing in India where we typically charge for process training and where we will share some of these startup cost with our customers.”

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