|
CITY OF
SAN FERNANDO—The Department of Tourism (DOT) is set to
embark on a nationwide campaign to increase awareness
and promote the country’s adventure and ecotourism
destinations and activities.
DOT
Region 3 Director Ronaldo Tiotuico said Secretary Joseph
Ace Durano is keen about absorbing a bigger slice of the
adventure and experiential travel market and
consequently position the country as an adventure
destination in Asia.
Dubbed
as “Adventure Philippines Campaign,” the program aims to
create positive awareness for the
Philippines
as an exciting outdoor-travel destination; to educate
the industry stakeholders, including tour
operators/travel agents, guides, suppliers, outdoor
recreational clubs or societies, on adventure travel and
its potentials; and to foster or strengthen networking
capacity and working relationship between travel-service
providers and suppliers.
To
provide tourism stakeholders and major players an
overview of the outdoor-recreation industry and its
potential for job generation and social and economic
benefits, the tourism department is set to conduct a
seminar on the fundamentals of Adventure Tourism 101
slated from June 3 to 5 at Hotel Stotsenberg, Clark
Free-port Zone, Pampanga.
The
conference is organized by the Philippine Convention &
Visitors Corp., in cooperation with the Recreational
Outdoor Exchange Partnering with the DOT are the
Adventure Travel Trade Association and Philippine
Airlines.
Participants to the seminar are set to hold actual
adventure travel to the wilds and rainforests of Subic
Bay Freeport in Zambales on June 5, where they are bound
to try the famous jungle safari, canopy ride and slide
for life amid thick vegetation and wildlife sanctuary.
Administrator Armand Arreza of the Subic Bay
Metropolitan Authority will sponsor the one-day safari.
A
registration fee of P2,500 will be assessed each
participant to cover cost of food and snacks for the
duration of the seminar, seminar kit including food and
snacks and transportation during the postseminar
activity in Subic Bay Freeport. Hotel accommodation and
other incidental expenses are on pax account. |