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AN
official of the European Chamber of Commerce in the
Philippines (ECCP) believes the government is “ignoring”
the creative-design industry in the country despite its
huge contribution to the domestic economy.
ECCP
executive vice president Henry Schumacher said part of
the chamber’s advocacy is to get more attention for the
design industry, which he says contributes between 5
percent to 10 percent of the country’s gross domestic
product.
“There
is no program focused on the creative-design industry
for years now. We should put focus on the natural talent
that is available here,” Schumacher told the
BusinessMirror Tuesday.
“There
are many people in the private sector and the government
who do not really appreciate how creative the Filipinos
are. We need to get attention to this industry and get
our message across.”
He said
the creative industry, along with the outsourcing and
offshoring industries and the medical tourism segments,
are the three future industries for the Philippines.
The ECCP
launched in Cebu City its materials research and
development program to help local designers in the
furniture, fashion-accessories, gifts, toys and
housewares industries here in learning and using new
materials in their creations that are mostly exported.
Schumacher said that aside from the manufacturing
industries, there are also world-class creative
Filipinos in the performing arts, television, animation,
advertising and multimedia.
“The
creative-design industry is part of the future of the
Philippines. We should be selling our designs, not our
people,” Schumacher said.
“Hong
Kong, Bangkok and Singapore claim to be creative
capitals. I say Filipinos in
Singapore
are the ones who are creative.”
Together
with partner organizations, ECCP is making a map of the
creative industry of the
Philippines
to identify the strengths of the regions.
The Cebu
Furniture Industries Foundation (CFIF) are also pushing
for beefing up the design industry as it continues to
position itself in the high-end market abroad.
“Cebu’s
strength is in the use and manipulation of materials,”
CFIF president Eric Casas said. |