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    Asus opens dedicated service center
     
    By Alma Anonas-Carpio
    Correspondent
     

    After years of maintaining a minor role in the domestic electronics market, Taiwanese-owned Asus now wants to take its role higher by opening its first dedicated service center in the Philippines.

    Located at 14 United Street in Pasig City, the Asus Royalty Club seeks to provide customers with repair and support services, guaranteeing repair works from a minimum of two hours to a maximum of one week, depending on the level of service required for customers bringing in their Asus laptops, notebooks, mobile phones and personal-digital assistants

    In an interview, Asus general manager for Asia-Pacific, Benson Lim said in an interview that his firm is a “brand business and we must make people feel confident in our products and services,” citing this principle as the reason why Asus decided to provide “direct service in the Philippines.” It also expects to launch a 1-800 toll-free customer support service.

    Besides the Royal Club, Asus also maintains a drop-off center at Cyberzone in SM Megamall and is in the process of establishing more service centers in Northern Luzon, Cebu City and Davao City. The company has 36 service centers worldwide to support the global warranties on its product.

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