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Bubuwit
got tipped off an industry hotshot who was appointed to
turn around a division whose sales and profits were in a
slide, and yet has not brought in any new businesses to
the company except his swell headedness. Bubuwit had
doubts as to what kind of personality he/she has. “Too
good to be true,” others would say. This person would get
his/her way at everything with the other top heads of the
company and his/her closeness with them intrigues many.
Unfortunately, many people suffer from a serious
disinclination to attend to the facts. Either through
laziness or ignorance, they adopt the attitude, “Don’t
confuse me with the facts; my mind is made up.” Of all the
advertising principles, Bubuwit’s insistence on generous
resourcing of intelligence is the one Bubuwit always found
to be most crucial. The intelligence failure is not
confined to lack of knowledge about the advertising world.
These business people know their own product, but knew
little about the strengths and weaknesses of their
personnel and organization.
Bubuwit
was struck by the fact that there are too many documents
which contained evidence of repeated corporate fraud,
passport fraud, and theft and probably several other
offenses imposed on this persona in his/her dark past
life. Bubuwit was told that this person should never have
been trusted to be overseeing corporate compliance
governance, among others, for many years and he/she is now
on with an ad agency. It’s just a matter of time before
skeletons start coming out. This person thinks he/she is
the ace to the advertising world. “The effect is to
multiply lies and inaccuracies,” Bubuwit says.
Bubuwit
warns, beware of high-level dumb! | 
