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    Now the heat is on Yahoo’s Yang
     
    By Jessica Guynn
    Los Angeles Times
     

    SUNNYVALE—He fended off Microsoft Corp.’s takeover bid, at least for the moment. Now Yahoo Inc. chief executive Jerry Yang needs to prove that he made the right decision.

    When Microsoft withdrew its three-month-old offer Saturday, Yang and his team were “elated,” said one person close to Yahoo management, even after the software giant expressed willingness to add about $5 billion to its $42-billion bid.

    But their jubilation might be short-lived.

    Yahoo’s shares are expected to plunge Monday, as investors punish the company for pushing away a deep-pocketed suitor willing to pay a big premium. Microsoft said Saturday it had failed to agree with Yahoo on a price and ruled out waging a proxy fight.

    “It’s not going to be a good day for any of us,” one major Yahoo shareholder said.

    Yang has vowed that Yahoo is viable as a stand-alone company. But already, some shareholders have sued Yahoo for rejecting the initial cash-and-stock offer, which was worth $44.6 billion but fell in value with Microsoft’s stock price.

    Yahoo, based here, is pursuing a limited advertising partnership with Google Inc. and a tie-up with Time Warner Inc.’s AOL, people familiar with the situation said. It also continues to promote its turnaround strategy amid falling confidence in Yahoo’s long-term prospects and management after two years of eroding financial results.

    Google and AOL declined to comment.

    Now that Microsoft has withdrawn, Yahoo management will have to deliver a “transformational” partnership or deal, Needham & Co. analyst Mark May said Sunday.

    A Yahoo spokesman said the company was “exploring all strategic options to maximize value for shareholders.”

    Many Yahoo shareholders favored a deal at around $34 a share. Even those who wanted more still supported a Microsoft takeover, analysts said.

    “What we really need to see is the Google deal. A lot hinges on how good the Google deal is,” said the major Yahoo shareholder, who asked not to be identified in order to continue discussions with both companies.

    Yahoo is working intently to clinch the deal, which would boost its cash flow significantly and allow it to invest more in its own online advertising system. A two-week test in which Google delivered ads on a small portion of Yahoo Web searches performed “phenomenally,” a person familiar with the situation said. Google earns about 60 percent to 70 percent more on average for every search than Yahoo does.

    Such a partnership between the two search leaders probably would attract intense scrutiny from regulators. The Justice Department has begun to look into the relationship.

    In the absence of a Google deal, investors are bracing for a steep decline in Yahoo stock. Shares, which have risen nearly 50 percent since Microsoft made its offer, could lose most of that gain. Analysts have estimated that Yahoo shares would fall to between $20 and $25 if Microsoft abandoned its bid. They had risen 7 percent to $28.67 Friday in anticipation that a deal with Microsoft was going to be sealed this weekend.

    Laura Martin, an analyst with Soleil Securities, predicted that investors would knock off 28 percent Monday alone, driving Yahoo shares down to around $20.

    Trading of Yahoo Japan Sunday afternoon on the Tokyo Stock Market telegraphed investor frustration.

    Dissident Yahoo shareholder Eric Jackson said Sunday he planned to rally shareholders to withhold their votes from all Yahoo directors at the company’s annual meeting, which has not been scheduled. Jackson leads a group of about 140 shareholders who together own 2 million Yahoo shares.

    Such threats could mean a bumpy ride ahead for Yahoo’s board and management. Analysts expect a barrage of lawsuits in coming weeks. Shareholder pressure still could force Yahoo back to the negotiating table with Microsoft.

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