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    By Philip M. Lustre Jr.

    Special to the BusinessMirror

    Is the Philippines ripe for broadband revolution?

    Amid the proliferation of Internet cafés, Wi-Fi zones and various broadband-service offerings, and the ubiquitous presence of personal gadgets like laptop computers and 3G cell phones among the younger generation, the general impression is that the Philippines is now on the crest of a mind-boggling, frenetic and unstoppable broadband revolution.

    It is tempting to conclude that the process is ongoing, and that it is just a matter of time before the nation fully conquers the digital divide and embraces the digital technology. Also, it has become inconceivable for a Filipino without knowledge of the Internet. Somehow, a typical Filipino knows the dynamics of the information and communications technology (ICT).

    Are we really having a broadband revolution?

    Let’s examine the fundamentals.

    First, although data on Internet penetration are conflicting, a positive attitude toward the ICT exists among the people. Some sources, official or otherwise, have placed the Internet penetration from a low of 3 percent to a high of 20 percent of the population. But most people tend to believe the Internet is a major ticket to progress and development. A positive attitude is a good starting point for any revolution.

    Second, a core of private telcos and cable TV operators—Globe Telecom, PLDT-Smart-Piltel-Meridian, Digitel, BayanTel, BellTel, Multimedia Telephony, Sky Cable and Global Destiny—is around to speed up the process and spend for capital expenditures. The duopoly of Globe and PLDT alone has spent hundreds of millions of dollars to acquire the infrastructure and technology. They know that their investments would bring in profits in the future.

    Third, the Commission on Information and Communications Technology (CICT), the National Telecommunications Commission (NTC) and the Department of Transportation and Communications have adopted a liberal outlook toward broadband services, allowing the private telcos and cable TV operators to compete among themselves. The competition means less costly broadband-service rates.

    But the NTC, the main regulatory agency on telecommunications, has not been proactive in coming out with appropriate policies. Proof: the NTC has kept on postponing the drafting of the envisioned competition, which seeks to impose obligations on telcos that enjoy significant market power. The competition policy has been on the drawing board for the past two years, but the current leadership is painfully slow to touch it.

    Fourth, the CICT and the Department of Education were working closely to train a critical mass of public high-school teachers, who, in turn, would train students on ICT and broadband. This nationwide training program is important for the development of human capital. Hence, the training of teachers will not only create public awareness, but build skills, which is the most tangible manifestation of human capital.

    A quantum leap is expected in three or four years, but the failure of Congress to enact the bill that elevates the CICT to a distinct Department of Information and Communications Technology (DICT) with enormous powers seems to slow the momentum of this training program. Even the CICT seems to hibernate, as it could hardly push and implement the training of public-school teachers, especially the elementary teachers, who have the capacity to bring ICT to the elementary level. Fifth, the CICT has long been working closely with several foundations and suppliers to bring down the cost of a laptop computer to $100 (about P4,200), or to the same level of a small television or cell-phone unit. But it is not successful, since a personal computer or laptop cost much more than $100 price tag. Thus, access to computers has not been enhanced and that most households do not own a PC set yet.

    Sixth, rural connectivity is yet to be established. Wimax (wireless interoperability microwave access) technology is not available commercially. Hence, most rural communities do not have access to broadband services. In most cases, only urban communities have access to the Internet.

    Seventh, the presence and capability of local content providers have remained wanting. Their presence is deemed important to lessen dependence on costly foreign content providers. Local content providers do not only provide the competition, but they also make broadband services useful for most users.

    In short, while the Filipinos have prepared their consciousness for a successful broadband revolution, this upheaval has been stymied by a host of factors, which include the lack of political will of the current political leadership. The ZTE/NBN scandal is just one of the reasons for the continued delay.

    Basically, the broadband revolution would enable every Filipino, with a PC, laptop computer, or a mobile handset, to download information, data, songs, video clips, games, TV programs, or even movies. He can also gain internet access. Or he can also use broadband services in his profession, especially in areas that require huge amounts of data. Fundamentally, the broadband revolution is part of the broader Information Revolution, which is comparable with the Industrial Revolution that took place almost 200 years ago.

    Based on the convergence of the telecommunications networks (fixed and wireless), the computer and consumer electronics industries to bring a cascade of home video, data, audio, Internet and game downloads, the broadband revolution is real, changing people’s lifestyle to reflect a new, albeit emerging, global culture. The broadband revolution is already sweeping some Asian countries, particularly Korea and Japan. The broadband revolution is widely felt in countries like the United States, Korea, Japan and several European nations. In Korea a virtual broadband society has emerged; almost every home has broadband connection. In Japan wireless broadband access is quite common, as the Japanese use their mobile handsets for every conceivable purpose. It is an identification card, a mobile wallet, an organizer, a utility tool or whatever.

    In the Philippines broadband services loom to be the next growth areas—or a potential gold mine—for the telecommunications sector. Major telcos have been offering their broadband services to the public. The sudden surge in subscriber base has yet to come primarily because of a host of factors, which include the high cost of personal computers, connectivity problems, the perceived general public aversion to the Internet (the sheer volume of information is already intimidating), and the general economic slowdown.

    Meanwhile, several things of momentous proportions are happening around the world, especially to the developed countries. Take note of the following:

    §          Online content is on the progressive surge. In two years’ time, the Internet won’t be able to cope with the increasing amounts of uploaded video and user-generated content, which will require bigger amounts of bandwidth and expanded Internet infrastructure.

    §          AT&T estimates say the “unprecedented flow of broadband traffic” would increase by 50-fold in 2015, forcing network operators to invest and upgrade their Internet infrastructure. The United States needs at least $55 billion in new Internet infrastructure investments in the next three years; globally, the requirement is placed at about $130 billion for the same period.

    §          According to AT&T, the increasing demand for high-definition video will put an increasing strain on the Internet infrastructure. “Eight hours of video is loaded onto YouTube every minute. Everything will become HD very soon, and HD is 7 to 10 times more bandwidth-hungry than typical video today,” says an AT&T top executive.

    §          Broadband visual video, typified by YouTube, is changing the Internet traffic patterns, rising to unimaginable proportions in the next few years. Now, YouTube constitutes 7.0 percent of the Internet traffic in the United States. As network providers improve their facilities for faster transmission, the traffic is likely to rise to half of the Internet traffic.

    In many ways, these developments show how much the country has been left out in the race for digital development. While other countries have focused their attention on the other issues, the Philippines could not even create a DICT that would effectively regulate the industry. In brief, the digital divide still exists, although Filipinos have shown their willingness to embrace the digital technology.

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