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SINGAPORE—Oracle Corp., the world’s largest enterprise
software developer, is anticipating rapidly growing
demand for improved Business Intelligence (BI) solutions
with far more powerful applications that go beyond
simple data collection and reporting.
Largely
viewed as tomorrow’s BI, Business Performance Management
is revolutionizing the industry in terms of further
pushing the capabilities of BI.
“The
market for these products is certainly booming,” said
Sebastian Marotte, vice president for BI and Enterprise
Performance Management of Oracle Asia Pacific.
He was
speaking at an Oracle conference here Tuesday on the
commitment of Oracle to deliver better BI applications
to meet the perceived trend.
IDC’s
2006-2011 forecast shows the market size for business
performance management tools is expected to grow 11.6
percent by 2011 with the performance management tools
market valued at $6.8 billion in 2006.
“During
meetings with clients, management executives and IT
executives always talk about systems, wanting better
tools at their disposal, more reliability, more trust in
their data and more standardization,” he added.
In order
to meet the gap, Oracle has taken steps by offering
improved tools for businesses through the launch of
Oracle Enterprise Performance Management System(EPM)—Oracle’s
version of business performance management—after the
acquisition of Hyperion, a leading provider of
performance management software in 2007.
Marotte
said that through EPM Oracle expects to deliver one of
the most fully capable range of applications for any
kind of business with the main feature of the EPM having
been divided into two components: BI applications and
performance management applications.
BI
applications handle the management process with its wide
range of business tools, as well as the ability to build
or customize applications depending on the needs of the
business. Performance management applications are more
rooted in the financial aspect of the business such as
financial modeling, budgeting, cost considerations and
consolidation.
Most
importantly, he said, both components fully integrate
with each other thus making this a very powerful tool
for managers seeking to connect different aspects of a
company. This proves invaluable for companies both large
and small as it can save on expensive maintenance and
also simply processes resulting in more relevant output.
Since
many companies will have different systems in place, the
EPM system is designed to be “hot-plugged” into existing
IT investments as well. This enables companies to pick,
which applications are most suited to them without
having to overhaul the entire IT infrastructure.
Marotte
said that through the use of EPM, some companies have
already begun to give them positive feedback. |