PRIMER Group of Companies projects sales of World Traveller bags and luggage to triple this year as a European collection has been introduced in the Philippine market to support its American lines.

Darwin S. Bañez, marketing and sales manager of Primer Group’s L.T.S. Luggage Trading & Services Inc., said the company is also pushing it won World Traveller brand by widening its distribution networks.

“We are very bullish this year. Conservatively, I think we could grow our sales three times,” Bañez told BusinessMirror at the launch of World Traveller’s new lines at SM Mall of Asia.

Bañez said Primer Group bought the World Traveller brand from a Singaporean firm last year and it immediately did well in the Philippine market even if they initially relied on the product without ample marketing aid.

This year, Bañez said World Traveller would get more investments from the Primer Group as it wants to give emphasis on the product.

“Being the first company-owned brand, Primer Group’s marketing efforts are geared toward making World Traveller one of the top international luggage brands today,” the company said in a statement.

Bañez said the company is also doing extensive market research as it wants to create designs that are customized for the taste of the Philippine and Asian consumers.

The company’s target markets, Bañez said, are primarily professionals who frequently do work-related travel and occasionally for leisure. The secondary markets are overseas Filipino workers and families who travel. 

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PRIMER Group of Companies projects sales of World Traveller bags and luggage to triple this year as a European collection has been introduced in the Philippine market to support its American lines.

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