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    Microsoft banks on Server ’08 to widen lead
     
    By Willy Rodolfo III
    Reporter
     

    CEBU CITY—Microsoft Philippines is banking on Windows Server 2008 to widen its dominance in the server software market.

     The newly released program will allow the world’s biggest software maker to venture into areas previously dominated by competition, as in web virtualization and high performance markets.

    David Lowe, group product manager for Windows Server, said Microsoft Hyper V virtualization technology, introduced in beta version in Windows Server 2008, allows various programs and platforms to interoperate on an integrated server role.

    “We are very confident that based on their positive feedback that customers are very eager to adopt Windows Server 2008. This release allows us to move into some of the markets [controlled by]  Linux… like web and high-performance applications,” Lowe said.

    “In the end, companies are looking for reliability and security and we can give [them those too],” he added.

    Windows Server 2008 was formally launched in Cebu Thursday along with Microsoft SQL Server 2008 and Microsoft Visual Studio 2008.

    Before its formal release Windows Server 2008 have been tested by early adopters in the Philippines that include Petron Corp. and eTelecare Global Solutions Inc., said Lowe.

    Microsoft Server 2003 remains the industry leader in the Philippines with a 79-percent share of the market, said Nicky Eala, Microsoft Philippines business group leader for server and tools, quoting IDC figures. IDC is a global research firm that focuses on information and communication technology

    With a 10 percent growth in the number of servers being shipped into the Philippines, Eala said Microsoft is eyeing to beat the industry average and get a bigger slice of the pie.

    “We have a huge share even in the small enterprises segment, that means businesses consider the benefits first before looking at the price,” Eala told reporters.

    Microsoft Philippines also sees potential for small enterprises in the Philippines with Windows Server 2008 “We want to be able to grow as these companies grow in size,” said Lowe.

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