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CENTRAL
CATV, a cable television firm doing business as SkyCable,
will spend P600 million this year to roll out more
digital boxes in Metro Manila and Cebu, according to
chief operating officer Carlo Katigbak.
Digital
boxes encrypt signals to prevent signal piracy. At
end-2007, SkyCable has deployed 50,000 boxes to SkyCable
subscribers in Metro Manila and 15,000 in Cebu.
“We…
rolled out a total of 65,000 digital boxes last year.
This year, we are targeting to deploy 40,000 more and we
hope that half of our subscribers would have already
bought these boxes by the end of this year,” Katigbak
said.
SkyCable
has around 500,000 subscribers and accounts for 65
percent of the market in Metro Manila, Katigbak said.
“This
year, we will be happy to hit a growth rate of 10
percent in subscriber numbers. But realistically, we may
only grow by a single digit. We still need to deploy
more boxes,” he added.
In 2007,
he said, subscriber growth reached 5 percent.
For the
past two years, SkyCable has been deploying addressable
digital boxes that eliminate signal piracy and prevent
illegal cable TV connection. “Since then the ratio of
illegal versus legal subscribers have improved
considerably. For every one paying cable TV subscriber,
we noticed the number of illegal subscribers is only
three,” he said.
The
country has 13 million potential cable TV subscribers
but the industry has recorded so far only 1 million
legitimate customers and monitored another million
nonpaying households connected to the cables.
In 2007,
cable TV penetration rate in the country stood at around
15 percent—far below compared to neighboring countries
Taiwan and Korea with a penetration rate of 80 percent
to 90 percent. An estimated 60 percent of US households
are listed subscribers.
The
Philippines’ largest cable TV firm said it would
continue to improve its channel line-up this year
following the decision to drop six channels and replace
these with new programs this year.
Katigbak
said, “There will be no price adjustment” this year.
SkyCable raised its subscription fees early last year.
SkyCable Gold service went up by 6.87 percent to P870
from P814 a month and SkyCable Silver rates increased by
6.91 percent to P636 from P680. |