|
Say, a
friend of mine, owns a consulting agency and does work
for some of the largest corporations. His expertise is
providing research and then formulating marketing
strategies. Companies enjoy millions of pesos of
increased revenues from his effort.
He takes
the contract and is paid after the report is submitted.
My friend receives no money up-front for his excellent
and reputable work. No one can dispute that he is the
best in the business.
Recently, his income has fallen off, and when the time
came for him to present his study, the company declined
to accept it and therefore did not pay him anything.
He
discovered that someone else had gotten a copy of his
report, submitted it to the company and received payment
for it. It was exactly the same detailed study that he
had prepared, with no changes. An insider told him they
were very happy with the report they bought, not only
for the content but because they paid much, much less
than he was asking for his work.
Outrageous? Absolutely.
But that
is, in effect, what happens every time we install
pirated computer software, watch a “fake” DVD movie or
listen to music on a CD bought from a street vendor.
The
United States Embassy in
Manila
invited several journalists to meet Mr. Ralph Oman, a
lecturer in intellectual-property law at George
Washington University.
Mr. Oman
is an expert in the field having served as Register of
Copyrights for the US government and having been the
principal adviser to the US Congress on copyright
legislation. He was in the Philippines to meet not only
with government officials involved in
intellectual-property protection, but also with various
members of the private sector. The discussion that I
attended was organized and hosted by Ms. Rebecca Brown
Thompson, first secretary and press attaché of the
embassy, assisted by Mr. Stephen Ashby, assistant
cultural affairs officer.
The
Philippines has seen a dramatic change in government
action toward intellectual-property rights (IPR)
protection in the last few years. The policy was there
but the enforcement was, shall we say, loose. This has
changed since 2005 under the tenure of our Intellectual
Property Office Director General Atty. Adrian Cristobal
Jr.
I have
known “Che” Cristobal for many years, and a finer public
servant is not to be found. Through his dedicated
efforts both in enforcement and, perhaps equally
important, education, the Philippines is poised finally
to be taken off the IPR watch list.
The
director general has done a fantastic job, sometimes
against all odds and much pressure. But come on, IPR is
not something that keeps me awake at night worrying
about.
Mr. Oman
did open my eyes a bit when he talked about the fact
that American authors, playwrights and music writers
could not get their works published in Europe in the
1800s. The US did not enforce any sort of IPR protection
for foreign authors and, therefore, the US was
“blacklisted.”
Authors
such as Mark Twain spearheaded the drive to have the US
government protect foreign copyrighted works and,
eventually, the US came onboard and American authors
were acclaimed throughout
Europe. Oh, and the
US
artists made fortunes from selling their books in
Europe.
IPR is
an extremely complex issue. Bill Gates and Microsoft are
understandingly upset about not receiving any revenues
from the thousands of copies of Windows sold here.
Well, he
is not the only one having that problem. My columns are
often taken from the BusinessMirror web site and used on
“news service” web sites as their content. I wouldn’t
mind so much except they charge a fee for their
customers to read my intellectual property and I receive
nothing. At least Mr. Gates and I have something in
common.
I asked
Mr. Oman about China being the No. 1 violator of IPR and
always making the excuse that their country is poor,
developing and deserving more time.
Mr. Oman
related that the US hopes to have a $500 million a year
fine levied on
China
for its violations of IPR. I did not ask him about the
Spratly Islands.
As
countries become richer, IPR protection increases. Mr.
Oman’s thesis is that it is in the long-term economic
interest for nations like the Philippines to protect IPR
early because it is in the best interests of its own
creative people. Absolutely correct. Yet, the price
disparity between what an American pays for Windows and
what a Filipino is charged makes that argument difficult
to accept.
Microsoft Windows XP Professional costs about $145
(P6,000 plus) in the US versus P7,540 here. That is not
a great difference, except that $145 is dinner and maybe
a movie in New York. In Manila, P7,540 is two weeks’
wages for many fresh college graduates.
Yet, the
IPR issue is not going to go away and protecting those
rights is another step that the
Philippines
and we consumers must forcefully take to increase our
stature and respectability in the world market. Simply
put, violating IPR is cheating and stealing. And no
nation or people can live with that kind of reputation
forever.
E-mail comments to mangun@email.com. |