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BAYAN
Telecommunications is projecting an explosion in
subscriber base for wireless landline as the company
plans to roll out the service in several key cities
nationwide.
Juan
Jose de Jesus, Bayan vice president for marketing, said
they are planning to offer wireless landline in
Bohol next year
to add to existing service connections in Mega Manila,
Bicol and Iloilo.
“We are
seeing an explosion [of] around 4 million to 5 million
subscribers in the next two to three years,” De Jesus
told BusinessMirror. At present Bayan has some 150,000
subscribers in this service.
“The
logical destination for our expansion is definitely the
key cities nationwide,” de Jesus said.
Aside
from Cebu, Bayan is eyeing to penetrate Bacolod, Eastern
Visayas, Cagayan de Oro City, Butuan City, Gen. Santos
City and the Davao region for the service.
“As we
go on we will also try to improve on the array of units
that we have,” de Jesus said.
The next
step would be to introduce mobile phones that carry both
landline and GSM SIM (Global System for
Mobile
communication standard Subscribe Identity Module) packs.
Wireless
landline is using CDMA (code division multiple access)
technology while most mobile phone units in the market
use the European GSM technology.
Abrigo
Merin, vice president for Bayan Business, said the
company is also laying the groundwork for more business
and consumer services including the metro ethernet and
bandwidth on demand services.
Merin
said bandwidth on demand is important for businesses
that see surges in data demand several times in a day.
“The
capacity would be there but the payment is based on
actual usage,” Merin added. |