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    Where Aga Muhlach isn’t an MD
     

    The store network of Jollibee Foods Corp. (JFC) is divided into five regional districts, of which Metro Manila accounts for two and only one for Visayas-Mindanao.

    Oh yes, the storeowners are internally called managing directors rather than franchisees. Then again, franchisee-investors such as JFC celebrity endorser Aga Muhlach are not but their general manager or the ones who run the stores are considered MDs.

     

    Did you know 1: A subdivision for retirees is being put up near SM-Clark. Okay, it’s really nearer Hensonville, which is outside the economic zone.

    The multimillion-peso project will be centered on the existing Angeles Country Club, which will be renovated to include the must-have wellness center. Project proponents are Ed Pineda and Rene Diaz.  

    Did you know 2: The Philippine Atmospheric, Geophysical and Astronomical Services Administration uses a revised 25-letter Filipino alphabet in naming storms that enter the country. This means there are storms starting with  the letters “c” and “f.” Sorry, the letter “ng” isn’t used because, well, there aren’t many names that start with that letter.

    Oh yes,  Pagasa uses both male and female names in the spirit of equality as well as neutral names such as labuyo (hot-chili pepper). 

    Did you know 3: Nestlé Philippines has partnered with government’s Food and Nutrition Research Institute in setting up an online 24/7 school of nutrition (www.nutritionschool.ph). Basically, the school offers six modules ranging from basic nutrition to the state of nutrition in the country.

    As everybody knows, Nestlé has positioned itself as the world’s largest and certainly most profitable  wellness company. In the Philippines, however, Nestlé is still best known for its coffee products.  

    Did you know 4:  Strangely enough, squash noodles are being piloted in Marinduque, Iloilo and Davao and not in the country’s top three squash- or kalabasa-producing areas of Isabela, Caraga and Bicol.

    Basically, the noodles use home made squash puree to increase Vitamin A consumption among children. There’s, of course, squash flour but that’s currently retailing at P93 a kilo, more than double the price of wheat flour.

     

    The price of certified rice seeds has increased to P1,200 for a hectare of land,  while the price of hybrid rice has remained stable at between P2,900 and P3,500. Whatever the price, though, the Department of Agriculture (DA) is committed to giving farmers a 50-percent subsidy.

    Here’s the catch though. Private companies, which sell the seeds to the farmers, will have to collect the balance of 50 percent from the farmers. Now, that’s difficult to do since the DA staff in the provinces gets salaries from the local-government unit. This means the provincial staff usually has an unqualified family member or two of the mayor or the governor while the qualified extension workers have been brushed to the sidelines.

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