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THE
global dental-hygiene brand Colgate recently announced
its nationwide search for the newest Colgate Fresh
Confidence star at the dance club Embassy in The Fort.
“Ikaw na
ba ang Next Fresh Confidence Star?” is the title of the
search wherein the winner will not only star in the next
Colgate Fresh Confidence TV commercial, but will also
win a P100,000 tax-free cash prize. Male or female
aspirants only need to experience the intense feeling of
freshness after brushing with any variant of Colgate
Fresh Confidence with Cooling Crystals and interpret
that intense, fresh feeling by making a music video.
ARE you on
your way to becoming the next star?
The
video should not be more than four minutes long and
should be in .AVI, .MPEG, .FLV or cellphone video
capture format. To complete the entry, the aspirant must
upload the music video to www.colgatefreshconfidence.ph.
Entrants can lip-sync to the Colgate Fresh Confidence
with Cooling Crystals TVC soundtrack “Akin Ka Na Lang”
by Ichyworms, or create their own rendition of the song,
which can be downloaded either from the web site or from
other sources. Interpretations of the song must depict
Fresh & Intense, Cool & Upbeat—the qualities of any
Colgate Fresh Confidence star. The deadline for
submission of entries is May 31 at
11:59 pm. During the launch of the contest, the journalists including
this writer were made to lip-sync to the soundtrack
“Akin Ka Na Lang” in order to feel what it’s like to be
a contestant.
The
promotion is open to all residents of the Philippines
aged 13 and above. Children below 18 years of age must
download a waiver and parental consent form from the web
site, which must be completed and signed by the parent
or legal guardian. The completed and signed waiver and
parental form must be sent to Colgate-Palmolive
Philippines Inc.
From the
uploaded videos, 50 semifinalists will be chosen based
on an online-voting system where consumers will get to
vote for their favorite music video as many times as
they want. Uploading of videos is ongoing until May 31,
and any entrant can upload as many different video
entries as he or she wants for a better chance of
qualifying as a semifinalist.
Aspirants may visit and register at
www.colgatefreshconfidence.ph, then upload the final
video for a fighting chance at instant stardom. One will
not be able to register and submit his or her music
video without agreeing to the terms and conditions
governing the use of the web site.
An
aspirant may submit as many entries as he or she would
like within the promotion period to have a better chance
of qualifying as a finalist. The criterion for choosing
the winner is 25-percent originality, 50-percent
depiction of intense freshness and 25-percent overall
appeal.
After
creating bright smiles for 200 years, Colgate is still
the No. 1 toothpaste worldwide. In the Philippines
Colgate started in 1926 as a small sales organization
known as the Palmolive Co. in Barraca Street in Binondo.
Colgate
Fresh Confidence with Cooling Crystals is a
state-of-the-art toothpaste that provides a new
dimension of freshness. It is packed with cooling
crystals that dissolve instantly as you brush. It
releases an incredible rush of breath-freshening power
and comes in five variants, namely, Spicy Fresh,
Peppermint Ice, Kool Menthol Fresh, Lemon Freeze and
Applemint Fresh.
The
announcement of winners will be made in June 2008. Visit
www.colgatefreshconfidence.ph for more information and
the full mechanics of the search. |
