DESPITE negative perception of consumers on multilevel marketing, Gano iTouch Philippines Inc. managed to succeed and influence mainstream clients by keeping its core business focused on selling and promoting products instead of giving emphasis on the “get-rich-quick scheme” through expanded “downlines” or relationship referral.

“We give our direct sellers constant training [on] products they represent [so they can] educate their customers… [on the] health benefits [of] Gano products…” said Kittkat Diestro, marketing director of Gano, during the company’s rebrand launch at the Manila Peninsula Hotel in Makati City.

 Gano iTouch took over distributorship from Gano Excel Philippines Inc. last December.

“A person who wants to be a member only need to pay P295, buy any product and will not be obliged to recruit,” she added.

From a simple strategy, Diestro said the company has received an overwhelming response from the market.

“Our sales are attributed to health beverages [coffee, tea and chocolate] by 55 percent; 30 percent to neutraceuticals [food supplement]; and 15 percent to skin care [lotion, cleansing cream and moisturizer],” Diestro told reporters.

Gano iTouch pharmacist Arlene Defe, also explained how products work when six species of ganoderma lucidum or mushroom are mixed together.

“The mushroom ingredient in our products are classified as superior because it has the proper redness [and] thickness of size which means high medicinal level [and] oddness or irregular shape for more therapeutic effects [as a result of] appropriate cultivation technique,” Defe added.

Defe advised resellers that Gano iTouch products are “food supplement and not to be used as alternative to medicines.”

Diestro pointed out that their distribution model will continue to succeed in the Philippines because it brings their products directly to consumers. “When products are accessible and highly consumable, [they sell themselves] because consumers regularly use it.”

SM Development Corp., one of the property arms of the Sy group, is eyeing to generate P2.3 billion in sales from its latest high-rise residential project in Quezon City.

Security Bank sees increased consumer spending

DESPITE a bleak outlook on the global economy, Security Bank and Trust Co. sees increased consumer spending in the Philippines, which would help boost its credit-card business.

FIRST Philippine Electric Corp., (First Philec) the holding firm for all the manufacturing units of the Lopez-led First Philippine Holdings Corp. (FPHC), is selling a portion of its stake in First Philec Solar Corp. to raise funds and grow business.

UNINTERRUPTIBLE power supply (UPS) maker APC yesterday said it is now offering MGE Galaxy 7000 compact and high-efficiency UPS units as part of its product range in the Philippines.

DESPITE negative perception of consumers on multilevel marketing, Gano iTouch Philippines Inc. managed to succeed and influence mainstream clients by keeping its core business focused on selling and promoting products instead of giving emphasis on the “get-rich-quick scheme” through expanded “downlines” or relationship referral.

BAYAN Telecommunications Inc. is allotting a capital expenditure (capex) of P1.5 billion to P2 billion this year to fund existing network projects, particularly its wireless landline service.

Did you know 1: The old Department of Public Works and Highways (DPWH) compound in Subic, Zambales will be converted into a spa or wellness center.