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    HP launches new disk arrays for SMEs
     
    By Alma Anonas-Carpio
    Correspondent
     

    COMPUTER maker Hewlett-Packard Co. has launched a new “family” of disk arrays at entry-level prices put within the reach of small and medium enterprises (SMEs).

    In a press briefing late Tuesday, HP director for marketing in the Asia-Pacific and Japan Supratik Bhowmik said the StorageWorks all-in-one (AOI), modular smart and enterprise virtual arrays (MSAs and EVAs) storage systems are designed for “simplicity” of use. “When setting up one of our MSAs, all you need to do is take two steps instead of 16,” he added.

    “Our MSAs are ideal for consumers with a limited budget for IT but [who] are looking for a solution that is rapidly scalable for shared storage environments,” Bhowmik said. “Customers will gain advantage from storage consolidation advantage from storage consolidation and can benefit from features like ‘snap and clone’ to guard their data and provide value to their business.”

    Singapore-based Bhowmik also noted a “boom” in SMEs in the region, “which is why we are coming out with products that will fit the needs of small and medium businesses. Scaling down enterprise-level IT solutions to fit SME needs is not the way to go because SMEs have different needs from enterprise-level businesses. Our storage array solutions are designed to meet those needs.”

    According to Bhowmik, the AOI servers are good for “small, mom-and-pop shops that have just one information technology [IT] specialist.” He also said the MSA arrays are designed for midsize businesses “with, one IT guy and one storage specialist” and the EVA arrays are HP’s latest storage offering for larger businesses that have “a full IT team.”

    He said transferring data to the new StorageWorks arrays takes from one to three days “at the pure (data) migration level” or a straightforward data transfer, without application migration.

    Built into these server arrays is the capability to “seamlessly” add capacity to an existing data center, Bhowmik added, saying that HP’s MSA2000 servers for midsize businesses “complement the HP BladeSystem” and “feature a built-in management console to set up and configure the storage without additional hardware and software.”

    According to press materials provided by HP during the briefing, the scalable AOI arrays can hold up to 14 terabytes (TB) of data, the MSA2000 arrays “can scale up to 36 TB of capacity” and the EVA4400 can store up to 96 terabytes of data.

    “HP continues investing in and expanding its range of entry-level storage solutions to meet specific business requirements of customers from all market segments,” Bhowmik said. “While other SAN [storage area network] environments usually produce significant management overhead, the powerfully simple EVA4400 offers better results for mid-size businesses because it automates storage provisioning to advance capacity utilization and it is easier to configure.”

    Bhowmik also said the price for the new EVA arrays is “20-percent lower” than the price of similar products marketed by their competitors.

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