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COMPUTER
maker Dell Inc. has launched its new, customizable,
consumer-friendly and trendy XPS and Inspiron line
notebook and desktop computers—expanding its offerings
from office machines to computers for the home and for
on-the-go users.
With the
launch of these new computers, Dell “officially stamped
its arrival in the Philippine consumer market,” Dell
Philippines country manager Barry Bunyi said, adding
that Dell is now offering an array of vibrantly colored,
high-powered laptops and slim, sleek desktops through
its retail partners nationwide, giving Filipino
consumers easy access to its XPS and Inspiron brands.
In an
earlier interview, he had told the BusinessMirror Dell
took the step toward servicing consumers as a new
challenge to further expand its market, considering in
the corporate service area, the company had just about
had it “made.”
Bringing
its computer offerings out of the office and putting
them within reach of home and nonoffice users “is an
important initiative for Dell and a great way for us to
connect with the Philippine customers we may not have
reached in the past,” Bunyi said. “We have had strong
success in the corporate segment and the time is right
for us to allow the general populace to experience what
Dell has to offer.”
Dell’s
Inspiron notebooks offer a high degree of
personalization with 14-inch and 15.4-inch widescreen
screen choices that feature a high-definition display
powered by True-Life technology. Consumers are also
given a choice of hard drive sizes up to 250 gigabytes
(GB). They also come with integrated webcams, dual
digital microphones, noise-cancellation ear buds and
select systems with Blu-ray disc drives and Wi-fi as
well as Dell MediaDirect and Instant Office technology
for fast, one-button access to videos, music or photos,
calendar and contacts.
A
standard integrated eight-in-one media card reader
enables easy transfer of content from other digital
devices to the Inspiring series notebook and it has four
USB ports and IEEE 1394 ports as well. Consumers have a
choice of Microsoft Windows Vista Basic or Premium.
Starting suggested retail price (SRP), according to
Dell’s press statement, is P33,995, inclusive of value
added tax, or VAT.
The
Inspiring on series laptop PCs come in ruby red,
midnight blue, spring green, flamingo pink, jet black,
Alpine white, espresso brown, and sunshine yellow in a
matte microsatin finish. All Inspiron notebooks feature
MediaDirect software with Instant Office, “the fastest
one-button instant access utility available, enabling
users to look at photos, listen to music or check their
calendar in seconds,” Dell said in a press statement.
The
Inspiron desktops, on the other hand, “are designed to
help customers take control of their digital life,”
Bunyi said, adding that these computers offer
“impressive flexibility in choice of form factors and
configurations. The mini-tower supports expandability,
while the slim-tower is 40 percent smaller in size, it
does not compromise on performance.”
Starting
at an SRP of P31,995, including VAT, all Inspiring on
desktops “can be configured with a wide variety of
technologies, like robust graphics, widescreen displays
and sound systems that easily take on challenging
digital entertainment and gaming activities,” Bunyi
said.
He said
the Inspiron desktops “make great media hubs” and come
equipped with “up to 320GB hard drive space, which can
be expanded to one terabyte (TB). The Inspiron 530 and
530s desktops feature Pential Dual Core to Quad Core
processors.”
The
Inspiron desktops come with a range of graphics
solutions integrated for “everyday productivity, e-mail
and web browsing to high-performance supporting high
resolution monitors and dual displays, 3-D gaming,
high-definition television,” Bunyi said. It also
supports from eight or 10 USB 2.0 ports for the
slim-tower and mini-tower models, and has a variety of
multimedia options—including a 13-one media card reader,
IEEE 1394 and a choice of Microsoft Windows Vista Basic,
Premium or Ultimate. The SRP for the Inspiron 530 and
530s are P31,995 and P36,995, inclusive of VAT.
Dell’s
XPS M1330 ultramobile notebook computer weighs just
under 1.8kg and features an ultra-thin 23.1-millimeter
profile without sacrificing power or connectivity.
Priced at P84,995, inclusive of VAT, the laptop features
include a high definition 13.3-inch display, slot-load
optical drive, full-sized keyboard, sophisticated
touch-sensitive media buttons and high-definition
multimedia interface support.
It comes
with nVidia discrete graphics, an integrated fingerprint
reader and webcam and dual digital microphones and is
powered by Intel Core 2 Duo processors and the nVidia
GEFOrce Go 8400 graphics card. It comes in black, red
and midnight blue and has its own remote control and
Wi-Fi. User security is enhanced with the integrated
fingerprint reader.
Excited
about giving consumers “the best choices in personal
computing, Dell will offer the award-winning XPS M1330
and the Inspiron 1420 laptops; and the slim-build
Inspiron 530 and 530s desktops,” Bunye said.
He also
said at the launch that Dell offers “flexible
customizability” with its new products. “You order the
computer you want, then take the next step by telling us
what you want in it—customize it to your needs and
requirements—and we give you exactly what you ask for
down to the color, if you are buying our laptops.”
Speaking
at the launch, Dell’s marketing director for the
Association of Southeast Asian (Asean) region and
emerging consumer group Toru Matsuura said Dell is
“making investments to succeed. Our ambition is to
provide great technology, great service and great value
to customers across all segments; if we do that and do
that well, customers will make us number one in the
Philippines very soon.”
Matsuura
also said, “consumers are becoming increasingly
sophisticated in how they buy and use technology and we
are confident we can deliver the special Dell experience
together with our retail partners.”
Across
Asean, Dell products are now available in Malaysia,
Singapore, Indonesia and Thailand. The expansion plan
will cover Vietnam in the coming months. |
