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THE much
talked-about Porsche Training and Recruitment Center
Asia, which aims to produce top-quality technicians for
Porsche-using countries in the world, was formally
inaugurated recently at the PGA Cars Center on Edsa.
The
center, which is now processing the first batch of 16
trainees from the Don Bosco Technical Institute, is
equipped with Porsche training facilities—a classroom
together with testers, tools and demo parts, along with
two cars for the trainees to disassemble and assemble—a
Porsche 911 and a Porsche Cayene—which were all imported
straight from Germany.
After
almost a year, the vision of PGA Cars chairman Robert
Coyiuto Jr. and Porsche Asia-Pacific became reality with
the unveiling of the world-class training center, which
is the first ever in
Asia. The event was witnessed by several top Porsche officials,
such as Anette Bauer, general manager of the market
support of Dr. Ing. H.c. F. Porsche of Stuttgart,
Germany; Torsten Klavs, market support service training
of Dr. Ing, who will serve as the project leader of the
training facilities; Thorsten Hagel of Porsche
Asia-Pacific Ltd., who shall also serve as the technical
training manager of the facility; German Ambassador to
the Philippines Weber-Lortsch; Don Bosco Technical
School’s Bro. Elmer Rodriguez and many other guests.

Ribbon-cuttingwas
held to usher in the inauguration of the training
facilities. Shown from left are Don Bosco Technical
Institute’s Bro. Elmer Rodriguez; Torsten Klavs; Mr.
Ekberg; Anette Bauer; PGA Cars chairman Rober Coyiuto Jr;
and newly designated PGA Cars president Mr. Ekbert
In her
speech, Bauer revealed “there is a shortage in Porsche
technicians in a lot of markets, especially in the
Middle East region.”
“The
constant growth of Porsche is mainly coming from new
markets such as Russia, China and the Middle East.
Porsche has undertaken a lot of efforts to build up a
solid dealer network in these regions in order to
guarantee service toward our customers, and markets have
invested tremendously to make these efforts
sustainable,” said Bauer, who mentioned that Porsche had
sold 98,000 vehicles in 2007, “which is an all-time
high.”
“We at
Porsche are happy that we could arrange a close
cooperation between Porsche Asia-Pacific, PGA Cars in
Manila
and the Don Bosco Technical Institute. This cooperation
will allow us to educate 40 young people a year as
Porsche service mechatronics … who will support Porsche
in assuring a high level of qualification in the dealer
network. We are indeed privileged to have such qualified
and motivated partners here in the region who understand
our brand and are willing to support the worldwide
Porsche organization,” she added.
The
appointment of two German experts to the training
facilities only means that Porsche is really hell-bent
on producing the finest mechatronics (a term for a
Porsche vehicle mechanic who is an expert in vehicle
electric and electronic components) in the near future.
“With
this facility we build up the best prerequisite for the
trainees to fulfill future requirements in the worldwide
Porsche dealership. The training is a big opportunity
and great program to raise the knowledge of the
trainees. I hope they will come to the training with
open minds to be able to face up to the challenges
ahead,” said Klavs, who was in the country when the
center was launched in December.
For his
part, Hagel, who has been with Porsche Guatemala for
five years and has 15 years of experience as a
mechatronics, said: “I want them to take the training
seriously so that they will be well qualified for their
future position in the Porsche dealer network.”
The two
will oversee the six-month, on-the-job training of the
16 new trainees, who had already undergone 10-month
basic training at the Don Bosco Technical School in
Makati. After the six-month training, the successful
graduates will be taken into a pool of Porsche
mechatronics, who can be dispatched anywhere in the
world where a Porsche dealership needs them. A total of
40 trainees shall make up the second batch this year and
the following years thereafter. |