THE Primer Group of Cos., distributors of world-class World Traveller luggage brand, and Gyroplane Rotorcraft Inc., local operator of gyroplanes, have entered into a partnership agreement.

The Primer Group and Gyroplane inked a partnership deal that will involve efforts to promote the World Traveller brand of modern luggage for business and leisure travelers and the interest for flying light using “gyroplanes” that Gyroplane Rotorcraft offers to the local market.

The gyroplane is a type of aircraft that uses a rotor-wing, as a helicopter does, and a propeller similar to that of a light airplane making the gyroplane a fusion of helicopter and airplane.

“We believe that the partnership with Gyroplane Rotorcraft was a very timely and appropriate one,” Primer Group president and chief executive Jimmy Thai said. “The World Traveller luggage brand has been synonymous about traveling light and we think we could promote this even further by linking with a company that operates gyroplanes, which promotes flying light.”

Gyroplane vice president Michael Cowan said the gyroplane is “perfect for the country” because of its versatility in various civilian, military and air rescue applications. “The gyroplane serves as a perfect answer to the archipelagic landscape of the Philippines and can really serve its purpose. With this partnership, we hope to promote even further the idea of flying light, which is what the World Traveller brand is all about.”

The partnership’s first salvo in promoting traveling and flying light is through the Gyroplane Adventure promo, where buyers of World Traveller products get a chance to go on an adventure aboard a gyroplane.

Every P2,500 worth of World Traveller product purchases at SM department stores entitles buyers to a raffle coupon for a chance to fly on a gyroplane and overnight accommodations for two.

The Primer Group established its Philippine presence in 1985 by distributing, retailing and licensing various consumer and industrial products across its affiliate network. Since then, the company has made a name for itself by becoming a leading provider of world-class and innovative products and services, including Singapore’s World Traveller brand of premium quality but affordable luggage, which the Primer Group acquired in 2007.

The Primer Group has attributed its success to several core business values that the company and its management staff adhered to for over 20 years: A strong entrepreneurial spirit, an undying passion for excellence, integrity, teamwork and discipline. Its success also enabled it to establish regional presence, particularly in countries like Singapore, Vietnam, Malaysia, Thailand, Hong Kong and Indonesia.

Gyroplane is the exclusive franchisee and authorized dealer in the Philippines of the gyroplane, the seventh international gyroplane dealership for American Autogyro, a division of Groen Brothers Aviation Inc.

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THE Primer Group of Cos., distributors of world-class World Traveller luggage brand, and Gyroplane Rotorcraft Inc., local operator of gyroplanes, have entered into a partnership agreement.

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