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THE last
remaining large piece of undeveloped land in the city of
Makati will play host to its soon-to-be-expanded Central
Business District (CBD).
Dubbed
as “A city within a city,”
Century
City, a sprawling P40-billion integrated urban mixed-use
complex, is set to rise in the property formerly
occupied by the International School Manila.
The
development project is designed to become an integrated
mixed-use complex estimated at P40 billion that will
comprise office buildings, residential towers, a luxury
hotel, leisure and entertainment facilities and
one-of-a-kind landscapes.

Master
planned by the renowned Jerde Partnership, it is the
latest evolutionary project of Century Properties,
positioned to rise as a visual icon in the Makati
skyline and a landmark of a truly global
Philippines.
It will
be located on a five-hectare prime real estate on
Kalayaan Avenue, the last remaining large piece of
undeveloped land in the
Kalayaan-Makati Avenue
section of the city’s business district.
Its
developers, Century Properties, said in a statement that
they have envisioned the concept to be an “architectural
masterpiece” and “never before seen in the Philippines,”
with components, amenities and features “some of which
have never been done anywhere else in the world. Century
City is poised to become a true world-class destination
like other Jerde-designed global landmarks: the Bellagio
Hotel in Las Vegas, the Roppongi Hills in Tokyo, and the
soon-to-rise City of Dreams in Macau,” the statement
said.
Jon
Adams Jerde, representing his company, the Jerde
Partnership International said that Century City is
poised to become “an organic future city that fuses
nature and technology.”
“Major
components of the planned development will include
exclusive luxury residences, Grade A offices,
state-of-the-art corporate complexes, a resort-style
country club, a designer-branded luxury hotel, and a
sprawling shopping, dining and entertainment complex
unlike anything ever built.” Jerde said in a statement.
The
retail component will be an organic glassed-in complex
that will connect to the living and working components
of the urban ecosystem. The architecture will be
inspired by nature’s blueprint, with canyons,
waterworks, cliffs and high-rises like redwoods reaching
for the sky.
Based in
Venice, California, the architecture and urban planning
firm (Jerde) is currently one of the members of an
international and local creative team that will combine
to create the progressive project, which has been touted
as “a development for the next century.”
Bidded
out by the government in February 2006, the property was
successfully acquired in June 2006 by the group led by
Century Properties Inc., along with Singapore-based
Crescent Group and Picar Holdings.
Century City
will contain the first and only Philippine Economic Zone
Authority information-technology (IT) park in Makati. A
minimum of 160, 000 square meters of Grade A offices are
already being made available to BPO locators and other
multinational companies.
According to its developers,
Century City
will go beyond the usual design and structure of typical
integrated cities, to rise as “a fitting symbol for the
Philippines’ highest aspirations as a global financial
and business center, as well as a new entertainment
destination in Asia.”
Century City
is indeed poised to become world-class in all
respects—from its iconic architecture to its
nature-inspired and self-contained environment,
first-rate property management and prime real-estate
value.
An
emphasis on natural light will flood the shopping,
dining and entertainment areas that are spread out
across the city, with movie theaters, a central plaza,
pockets of green spaces and dramatic water features. It
will project a strong sense of place and character,
where people will revel in new experiences as they meet,
live, shop and work.
“Our
newest project will enhance the Makati CBD and add to
the city’s mix of integrated urban developments,”
Antonio added.
Project
groundbreaking is scheduled for the second quarter of
2007 with the completion of the first office building in
2009.
Century
Properties, one of the largest real-estate companies in
the Philippines, is behind many firsts in Philippine
vertical and horizontal developments, such as the
award-winning Essensa East Forbes; South of Market, the
first fully fitted and fully furnished condominium;
Grand Soho Makati, the fully fitted and fully furnished
condominium with three interior design options; Soho
Central, the first transportation-oriented development;
Canyon Ranch, the first Wi-Fi-integrated community in
the South; and The Casitas at Canyon Ranch, the first
fully fitted, fully furnished and fully serviced homes
in Asia. Clarification: Century City is a 3.4 hectare development within the former International School of Manila (“Property”) consisting of 4.8 hectares. Picar Holdings Inc. owns 1.3 hectares of the property and has the exclusive right to build a hotel. For more information, please click on http://www.centurycity.com.ph/update.pdf. |