|
You’ve got
a can’t-miss advertising strategy, a headline or operating
line that stops prospects in their tracks, and copy that
makes them long for your product and service. One of your
prime purposes in the graphic presentation of your
advertising is to avoid being humdrum or, as another ad
veteran said, “Resist the usual.” Go out of your way to be
extraordinary in a sea of ordinariness, but remember your
purpose.
Get
attention, but be sure it is positive attention directed
at the benefits of your offering. An ad guru once said,
“It’s easy to get attention. Simply come downstairs with
your socks in your mouth.”
One of the
most crucial jobs in the graphic telling of your story is
to tell it visually with impact, described by Carl Michael
Ong Quema, president of QMA Outsource Corp., as “that
quality in an advertisement which strikes suddenly against
the reader’s indifference and enlivens his mind to receive
a sales message.”
The same,
naturally, is true for ads placemat, as visual a medium as
there is in the ad world. It is a disposable paper
placemat on which the spoon, fork, knife and other dining
utensils are mounted. “It magnifies the whole idea of
alternative advertising, since it entails better retention
on a specific market group,” Quema points out.
For
example, fine-dining restaurants get Class A, B and C
patrons. Regular restaurants, tavern, bars and hotels
might as well differ on a certain level of market,
depending on the class of regular customers it caters,
that’s why advertisers could choose desired restaurants
for better exposure and branding. Bottom line: its readers
are advantageously moneyed and could readily afford.
Rabbit
Advertising, according to Quema, is the only maker of
advertising dining placemats in the country today. “The
ads placemats are now recognized as the most effective and
affordable medium for advertising in a targeted market,”
he tells this columnist.
This
exclusive concept is founded in
Europe and brought into the
Philippines by Roger Anthonissen. Established by Karl
Kenneth Ramos in March 2005, Rabbit Advertising gives what
everybody deserves: extremely eye-catching forms of
advertising, which is affordable and cost-effective. The
company already serves 548 companies, 78 percent of which
are SMEs, and continues to grow at a rapid rate.
Ads
placemat, by its very nature, is an ideal environment for
visual demonstration, and it’s becoming more fertile than
ever for dazzling visuals—a sure way to get your target
market bull’s-eye. Now, imagine this. While waiting for
your food, you see colorful placemat with information on
the latest products, services and promos. Then the person
you are with starts talking about how effective the
product featured in the placemat was. You respond to him
that you will try it out later. Now, you can’t stop to
share as well, telling him how you cherished the message
service that spa in the placemat is offering. Your friend
agrees. The food arrives on your table. Indeed, the long
wait became an interesting premeal discussion that may
extend during or after meal. And this could not have
happened without the placemat.
“Rabbit
Advertising is the only company that offers you an
opportunity to be talked about over meals on our growing
list of venues,” Cuema stresses. Ads placemat presents an
island of clarity in a sea of chaotic communicating. They
visualize the benefits, give life to words, involve the
prospect, and are always viewed as the means to an end,
never as the end itself. |
